Harvest Group is proud to announce the acquisition of Bold Strategies, Inc. (BOLD), an eCommerce, shopper marketing, and creative services firm. BOLD, recognized twice on The Inc. 5000 list of fastest-growing private companies, brings valuable expertise in shopper marketing and creative services.
This acquisition will expand Harvest Group’s marketing and digital commerce capabilities and increases Harvest Group’s managed media spend by 20%, further expanding its presence in the rapidly growing retail media sector.
“Our customers consistently tell us they need a unified approach to navigate today’s complex retail landscape. BOLD’s impressive capabilities perfectly complement our expertise. Together, we’ll offer what our clients have been asking for—a truly integrated partner across media and commerce.”
Enhanced Service Capabilities
As one of only two managed service providers who are API partners with the top five Retail Media Networks (RMNs), Harvest Group is uniquely positioned to provide clients with unparalleled access to retail media platforms.
“We’re now positioned to offer an unparalleled suite of services, enabling a unified go-to-market solution across retail media, creative, shopper marketing, and DTC”
With BOLD’s integration, Harvest Group’s full-service capabilities will now include:
- Comprehensive Shopper Marketing Solutions: Seamlessly connect in-store, digital, and retail media to guide customers from discovery to purchase, creating a connected shopper experience.
- Full-Service Creative Design Capabilities: A team of creative specialists delivering impactful work that converts with proven expertise in concept ideation, branding, and digital shelf execution.
- Data-Driven Testing for Brand Innovation: BOLD Labs blends traditional and digital testing methods to test innovations pre-investment, using proprietary technology to guide product development across the entire innovation lifecycle.
- Direct-To-Consumer (DTC) Strategies: A team dedicated to DTC success helping brands build, launch, and optimize owned digital channels while gathering valuable first-party data.
- Increased Depth in Retail Media & Amazon Services: Our retail media services, already serving brands across 42 major platforms, gain additional depth through Bold’s expertise, further enhancing our ability to drive performance through on-site retail media networks, social, search, and off-site advertising.
Strengthening Our Team and Expertise
The heart of this acquisition lies in the talent joining our team. As Harvest Group’s total headcount increases to 350 employees, we’re not just expanding in numbers – we’re adding some of the best talent in the industry in the areas our clients are looking for support.
“This acquisition is about people. BOLD’s talented team, combined with Harvest Group’s proven expertise will elevate how we serve our clients. Together, we’re creating a fully integrated team that blends innovation, media, creative and shopper marketing to drive real impact for our clients.”
Moving Forward Together
With this acquisition, Harvest Group expands its capacity to serve brands at the convergence of media and commerce, addressing a growing market need with customized solutions that can grow alongside their business. “We’re now positioned to offer an unparalleled suite of services, enabling a unified go-to-market solution across retail media, creative, shopper marketing, and DTC” said Harvest Group COO, Ashley Knight.
“The future belongs to companies that can seamlessly merge physical and digital retail. By joining Harvest Group, we’re creating the first true ‘total retail’ agency that can serve brands’ sales and marketing needs in every channel, online and off.”
As we shared earlier this year, Harvest Group is committed to providing an integrated commerce solution for our clients across in-store, digital, and media. The addition of BOLD will bring us one step closer to that goal.
For more information about Harvest Group and our integrated services, please visit www.harvestgroup.com.
About Harvest Group
Founded in 2006, Harvest Group is a leading commerce agency empowering CPG brands to grow what matters in today’s complex retail landscape. We offer a fully integrated solution that seamlessly aligns strategy across in-store and digital commerce, retail media, and social platforms. Our team of over 350 retail experts leverages cutting-edge technology to drive growth for brands at major retailers including Walmart, Sam’s Club, Target, Amazon, Costco, and Kroger, as well as across all major retail media and social platforms. For more information visit www.harvestgroup.com
About Bold Strategies, Inc.
Founded in 2017, Bold Strategies, Inc., is a full-service commerce growth agency specializing in digital retail, direct-to-consumer (DTC), and shopper marketing. With a data-driven approach and deep expertise across Pure Play, Omni, and DTC channels, BOLD provides a comprehensive range of essential commerce growth services, including strategy development, creative execution, retail media management, website development, testing and analytics. We deliver measurable results, empowering mid-sized and enterprise brands to scale efficiently. Learn more at www.boldstrategies.com.
