Amazon Prime Day 2025 Guide: Multi-Retailer Strategy for Brands

Preparing for Amazon Prime Day 2025

Amazon Prime Day 2025 is almost here – and this year’s landscape has shifted.

With Amazon’s Prime Day extending to 4 days and competitors syncing their promotional calendars, July’s shopping event has evolved into a coordinated commerce moment. Add in tariff pressures and tighter inventory constraints, and brands could be facing their most complex Prime season yet.

The winners won’t just show up on Amazon—they’ll take a comprehensive approach to Prime Day, looking beyond Amazon to consider the broader impact on sales and strategy across the retail landscape.

Here are 5 essential strategies for navigating the multi-retailer Amazon Prime Day 2025 landscape:

Prepare for a Unified Timeline

Unlike last year’s staggered timing, retailers are syncing with Amazon’s extended Prime Day in 2025. With consumers hyper-focused on price due to tariffs, brands should prepare for traffic and sales lifts across retail partners.

Expect simultaneous sales events from these major players:

Advertise Everywhere

2024 saw record-high CPCs on Amazon’s sponsored products and video placements due to aggressive bidding. With increased traffic across all retailers, distributing media budgets beyond Amazon can maximize reach while avoiding overspending in a hyper-competitive environment.

As an Amazon Ads Advanced Partner, we recommend key advertising strategies including:

  • Balance sponsored ads with organic placement to optimize overall profitability
  • Leverage offsite channels including social media and Google Ads, highlighting promotions in creative to boost engagement
  • Implement post-Prime retargeting to nurture both purchasers (for loyalty) and non-converters (for continued engagement)

Prepare for Inventory Challenges

Inventory management takes on new complexity in 2025. Fulfillment centers are experiencing tighter capacity earlier than usual due to inventory pulls ahead of tariff implementations (March/April timeframe).

Inventory best practices:

  • Project high for all retailer websites, except tariff-impacted goods that won’t be promoted
  • Build a proactive out-of-stock contingency plan
  • Be ready to pause advertising on sold-out platforms and reallocate budget to in-stock retailers
  • Utilize affiliates, influencers, and owned channels to redirect traffic to available inventory

Differentiate to Avoid Price Wars

Strategic assortment planning can help maintain margins during aggressive promotional periods:

  • Offer unique SKUs per retailer when possible (different pack sizes, exclusive flavors, or bundles)
  • If differentiation isn’t possible, align pricing across all retailers and prepare for the inevitable price matching
  • Focus on your brand story and unique value propositions beyond price

Utilize Unique Codes

Leverage Amazon’s exclusive promotional codes to avoid price matching by other retailers. Since Amazon Prime Day 2025 deals are matched by Walmart and Target, creating unique codes for affiliates, influencers, email, and social marketing channels makes price comparison more difficult for competitors.

Navigate with Confidence

Harvest Group combines deep Amazon expertise with integrated commerce capabilities to drive measurable results. We bridge the gap between in-store, digital commerce, retail media, and social platforms—ensuring your Amazon Prime Day 2025 strategy delivers impact across every channel where your customers shop.

Whether you’re preparing for your first multi-retailer Prime Day or looking to optimize your existing approach, our cross-channel expertise helps your brand capitalize on this summer’s biggest promotional period with confidence.

Let’s connect your brand’s strategy across retailers. Reach out to our team at hello@harvestgroup.com or fill out our Contact Us form.