Our Work
Case Studies
Case Study
Inside a Premium CTV Strategy
Most CTV campaigns are planned around media metrics like impressions, frequency, or video completion. We start somewhere different by asking what business problem we’re trying to solve.
Because Harvest Group managed the broader retail media strategy alongside CTV, every streaming investment was connected to the brand’s business priorities, retailer activations, and category objectives. That allows us to determine not only when CTV makes sense, but where, how, and why it should be deployed.
The result is a premium CTV strategy designed to do more than generate impressions. It expands household reach, supports strategic category growth, and strengthens the performance of the broader retail media ecosystem.
Case Study
DUDE Products + Harvest Group
DUDE Wipes increased sales by 53% new-to-brand acquisition by 209% with help from Harvest Group, utilizing deeper audience insights with Amazon Marketing Cloud. Learn more in this Amazon Ads published case study.
Case Study
Criteo + Harvest Group
Harvest Group is an official agency partner with Criteo – a global leader in commerce media and a key platform powering over 200 retail media networks including Target, Albertsons, Meijer, regional grocers, drug chains, and dollar stores.
This partnership provides Harvest Group with early access, enhanced visibility, and exclusive testing opportunities – while our clients gain a powerful edge in an increasingly competitive landscape.
In recent collaborations, Harvest Group clients saw +31% sales growth and up to 98% ROAS improvement by leveraging Criteo’s advanced analytics. Check out the official Harvest Group case study with Criteo.
Case Study
Target Product Ads Success Leveraging Roundel™ Media Studio
Harvest Group’s retail media team helped a beauty client transform its Target Product Ads strategy through precision bidding and strategic optimization directly in Roundel™ Media Studio.
The results:
- 19% decrease in CPC
- 33% increase in ROAS