After researching market trends and item assortment – Harvest Group client, Nature Nate’s, invested in pouch technology to deliver the same great honey product in a differentiated and unique form. This investment proved an opportunity for Nature Nate’s to expand their product offerings at Kroger which Harvest Group helped secure placement for.
The pouch supports key Kroger initiatives of maintaining and growing market share through the launch of innovative, convenient, and easy-to-use products that support sustainability and zero waste objectives with an eco-friendly Glenroy pouch.
To learn about Harvest Group’s full approach and final results, download the full case study below:
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