
2026 Product Discovery Survey: How Consumers Find and Try New Products
Why We Built This Survey Product discovery is one of the most valuable moments in a brand’s growth strategy, and one of the least understood.

Why We Built This Survey Product discovery is one of the most valuable moments in a brand’s growth strategy, and one of the least understood.

By John Andrysiak, Senior Director of Media at Harvest Group In thirteen years across digital media, including building Connected TV (CTV) businesses at Amazon, I’ve

Kroger reported earnings on June 18th with Q1 total sales +0.5% to $45.1B and identical sales (excluding fuel) growth of 1.0%, at the low end

On Thursday, May 21st Walmart reported Q1 revenue of $177.8B, up 5.9% in constant currency and slightly ahead of expectations. US comps slowed modestly to

Target delivered better-than-expected Q1 results on May 20th, with net sales up 6.7% to $25.4B and comparable sales increasing 5.6%, marking its strongest comp performance

When is Amazon Prime Day 2026? Amazon Prime Day 2026 will take place in late June — the earliest the event has run since 2021, and roughly three weeks earlier than brands

Harvest Group is proud to announce we’ve been named a Premier Partner with The Trade Desk — an invite-only program recognizing the agencies setting the

Retail media is evolving quickly, and our team has been growing right alongside it, with 50%+ growth in managed media spend in 2025. That momentum
Why We Built This Survey Many research providers conduct club member surveys, but most deliver data-heavy reports that reinforce what brands and retailers already know

On March 5th after the market closed Costco reported fiscal Q2 results that held few surprises, reinforcing its position as one of retail’s most consistent

Kroger reported earnings on March 5th with Q4 total sales of $34.7B and identical sales (ex-fuel) of +2.4%, both slightly below expectations. Underlying sales drivers

On Thursday February 19th Walmart reported Q4 results that largely met expectations, with total consolidated revenue of $190.7B up 4.9%, and U.S. comps +4.6% consistent

Amazon reported Q4 earnings on February 5th, and it was another strong quarter: $213.4B total revenue (above the guided range), with growth accelerating in both
Harvest Group is excited to announce the launch of our Shopper Marketing Services. As an integrated commerce agency, we are committed to delivering strategies that connect

On Thursday August 21st Walmart reported another strong topline quarter, with total revenue of $177.4B up 4.8% and US comp store sales +4.6%, both above

On August 20th Target reported sequential improvement in Q2 2025 topline results, with comp sales down 1.9% and net sales down 0.9% to $25.2B. Management
Harvest Group is proud to announce that we’ve achieved Amazon Ads Advanced Partner status—the highest tier of partnership within the Amazon Ads ecosystem. Fewer than

Walmart Connect is officially phasing out its managed service offering for auction-based onsite display campaigns (DSS), with a full transition to self-service coming July 1.

Harvest Group is excited to announce the launch of our Direct-to-Consumer (DTC) Services. As an integrated commerce agency, we’re committed to investing in strategic services

Target reported Q4 results March 4th, with comparable sales up 1.5% driven by strong traffic and improved trends in discretionary categories. Despite fiscal 2024 net

The digital landscape continues to develop at a breakneck pace, with several retail media trends reshaping how brands connect with consumers across both digital and