Category: Whitepapers & Webinars

Digital Commerce

Retail Media Investment 101 – Who Owns the Budget & Strategy?

Who should own retail media responsibilities and budgets — Marketing or Sales? The most forward-thinking brands realize that there is no easy answer to this

Rachel Majors December 13, 2023

Omnichannel Sales

Harvest Group’s “Quick Start” Guide to Walmart Advertising

The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more

Taylor Burkhalter March 24, 2021

Category: Whitepapers & Webinars

Retail Media Investment 101 – Who Owns the Budget & Strategy?

Harvest Group’s “Quick Start” Guide to Walmart Advertising

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