We built a world class content creation software that works in tandem with our team of content experts to create consumer specific, SEO optimized, rich content for your items.
We begin the content creation process by using Google AdWords to generate a curated list of relevant keywords for each item based on brand, category, competitor and item level.
After generating keywords for each item individually, we write content that accounts for searchability, shopper engagement, and retailer content guidelines, all while staying true to each client’s brand voice.
Using our proprietary software, we’re able to mix and match layouts for Marketing Modules, upload videos, PDFs, Comparison Charts and other below-the-fold rich media experiences for our clients’ item pages.
Once we have created your optimized content, our tools and people can syndicate with speed.
Our Proprietary Technology
Wondering how we build and publish great content so fast? We built a proprietary software, Lantern, to optimize keywords, facilitate fast and effective copywriting, and build engaging rich media to make your items the best they can be. Lantern then feeds these items to a smooth, easy client approval interface before publishing to Walmart.com.