CAPABILITIES
Digital Commerce Management
We are a retail growth agency with deep digital commerce expertise and technology-enabled advertising capabilities. With over 17 years of experience in the retail world, we understand what it takes to win in an omnichannel sales environment.
Specialized Digital Expertise
Our Digital Commerce team takes a data-driven approach to ensure retail readiness with the right assortment and the right content for each retailer.
- Omnichannel Expertise & Integrated Strategy Across Retailers
- POS Integrations & Sales Reporting
- Execution Across Retailer Platforms
- Dedicated Account Managers & Low Client to Resource Ratio
- Deep Retailer Relationships
- Digital Ad Strategy, Execution, & Management
- Content Optimization & PDP Management
- Detailed Cloud-Based Reporting & On-Demand Analytics
Product Assortment
Marketing & Advertising
Content Optimization
Account Management
Data & Insights
FROM OUR CLIENTS
“Over the past few years Duracell has been able to partner with the Harvest Group to develop our eCommerce business. We have seen our results steadily grow as Harvest continues to ensure we are staying ahead of the latest trends and requirements in this ever-developing e-commerce landscape.
From developing annual strategies and budgets to ensuring our content is best in class, our Harvest team are excellent partners. They are a true extension of our Duracell Sales Team.”
Lindsey Drain | Director of Sales
Our Account Managers Are Trilingual
Trilingual Retail is speaking the retail language across all sales channels.
Winning at retail is no longer about just in-store or even just omnichannel. Your brick & mortar, digital commerce, and retail media efforts all work together and affect the success of your business. Work with a partner that speaks trilingual retail.
Brick & Mortar
Digital Commerce
Retail Media
Learn More From Director of Digital Commerce, Michael Turner
Product Assortment
Harvest Group’s low client-to-resource structure allows our team of retail and digital commerce experts to provide the hands on, active service your business deserves – presenting strategic recommendations and executing on your behalf.
- Product Assortment & Inventory Management
- Item Setup & Digital Shelf Management
- Price Management Strategy & Execution
- 1P, 3P, & DSV Strategy & Execution
Content Optimization
Our proprietary software, Lantern, assists our content strategists and copywriters in optimizing keywords, facilitating fast and effective copywriting, as well as building engaging rich media to make your items fit each retailer’s specifications.
Lantern then feeds these items to a smooth, easy client approval interface before publishing to the retailer’s online portal.
Content Creation
& Design
Ratings & Review
Solicitation
A+ Copywriting
Management
Copywriting by
Retail Experts
Marketing & Advertising
Don’t Set It & Forget It.
Developing a keyword search plan, entering it into a system, and tracking results is not a strategy in our playbook. Harvest Group employs a managed service, hands-on-keyboard approach with digital experts actively testing, measuring, and adjusting tactics and strategies to grow your sales online and in-store.
Sponsored Search
Display/Offsite Advertising
Onsite Advertising
With partnerships and API Connections to manage advertising on your preferred platform across Walmart, Target, Kroger, Amazon, and Sam’s Club.
Detailed Reporting with Proprietary Technology
Most advertising technology looks at advertising metrics in a silo. Harvest Group has developed Ember, a proprietary data platform that not only serves ads and measures advertising performance, but also tracks total commerce sales.
- Retailer Specific Reporting & Metrics
- Monitor Share of Search & Rankings
- Strategy Adjustment Opportunities
- Digital Shelf Item Decisions