Harvest Group is proud to announce the addition of Google Paid Search to our media and digital commerce capabilities to provide a holistic performance media offering for our clients, unifying budget strategies across trade and marketing channels.
Google Search is crucial for top-of-funnel spend in full-funnel brand investment strategies. The addition of our partnership with Ampd to offer closed loop reporting on Amazon is a further enhancement, enabling clients to see the impact of their spend on Search.
This strategic decision is driven by current market trends and our commitment to comprehensive media solutions as an integrated commerce agency. Consumer behavior is shifting towards search, as only 40% of Americans now begin product searches on marketplaces (down from 50% last year), while 30% start on search engines (up from 24% last year).
“Adding Google Search to our media capabilities alongside our Ampd partnership allows us to bridge the gap between search intent and actual purchases on retail platforms. We can now offer our clients unprecedented visibility into their customers’ journey, from initial search to final purchase, enabling more effective budget allocation and strategy across the entire funnel.”
Google Paid Search Service Capabilities:
- Advise on strategy, spend, and tactics for retail media, social media, and Google Search, demonstrating a truly holistic performance media plan.
- Design, manage, and activate Google Search Ads campaigns to drive traffic to product listings, manage ad placements, A/B test, optimize bids to ensure effectiveness and reduce ad waste, and report out on key KPIs.
- Through our partnership with Ampd, we offer closed-loop reporting that connects Google Paid Search efforts to impact at Amazon, providing unique insights into your search advertising performance.
Why Harvest Group?
As an integrated commerce agency with a suite of retail partnerships, we have the unparalleled ability to manage your entire media strategy, unifying budget strategy across trade and marketing.
Reach Out to Harvest Group for Google Paid Search Management
With Harvest Group’s expanded services, brands benefit from a holistic approach to commerce – helping drive meaningful results where shoppers convert.
Reach out to start transforming your Google Paid Search and digital commerce approach today by filling out our Contact Us form here or email us at hello@harvestgroup.com.
