Harvest Group is excited to announce the launch of Harvest Group Consulting with two new capabilities: Innovation Studio and Selling Stories.
Together, these offerings connect deep consumer insights with real-world retail execution, helping brands make smarter innovation decisions and build stronger retailer narratives across brick-and-mortar retail and eCommerce.
Whether you’re preparing for a product launch, evolving your portfolio, or strengthening your sell-in strategy, Innovation Studio and Selling Stories are designed to support brands at critical moments of growth and change.
Why Harvest Group for Retail Consulting?
Today’s commerce environment moves fast, and the stakes are high. Innovation investments must be data-backed and clearly demonstrate how they will drive category growth. Brands are under increasing pressure to make confident innovation decisions that justify shelf space and capital allocation.
At the same time, developing a clear, compelling national growth story is complex. Brands must build a single, strategic foundation that can support multiple retailers, while still tailoring execution to each unique buyer and channel. Traditional consulting models are often heavy on strategy and light on activation, leaving teams without a clear path from insight to execution.
Harvest Group Consulting closes that gap by connecting consumer-validated innovation decisions with national growth narratives designed to translate effectively across retailers, channels, and conversations.
Our work is:
- More affordable than traditional consulting firms
- Grounded in the consumer, using qualitative and quantitative testing methodologies
- Faster to market, with defined timelines and rapid turnaround
- Built for retail execution, translating insights directly into retailer-specific actions
Harvest Group Consulting Offerings
Harvest Group Consulting work is delivered through two complementary capabilities: Innovation Studio and Selling Stories.
Innovation Studio
Innovation Studio helps brands turn early concepts and in-market challenges into validated, retail-ready growth strategies.
Innovation Studio services include:
- Category Whitespace – Identifying future growth opportunities across categories and occasions
- Consumer Mapping – Defining who the consumer is today, what drives choice, and where needs are shifting
- Concept Validation – Pressure-testing which ideas, products, or strategies are worth backing – and why
- Commercialization Strategy – Translating winning ideas into clear pack, price, channel, and launch decisions
All work is grounded in fast, focused consumer validation, reducing risk while accelerating speed to shelf.
“What truly sets Innovation Studio apart is the exceptional efficiency, resourcefulness, and high-quality results – all delivered on time and within budget. In a fast-moving environment where timely insights are critical to responding to business trends and opportunities, Harvest Group’s ability to move quickly without compromising on quality is both rare and incredibly valuable. This differentiation can’t be minimized.” – Jaci Volles, Chief Marketing & Strategy Officer, Jelmar
Selling Stories
Selling Stories translates shopper and consumer insights into a compelling national growth narrative that drives new item sell-in, brand expansion, and category growth.
We equip your sales team with a national selling toolkit and a story that converts, then translate that foundation into retailer-specific playbooks as needed, bringing confidence to every buyer conversation.
Selling Stories services include:
- Category Opportunity Framing – Defining the category growth opportunity and your brand’s role within it
- Core National Selling Story – Building the national narrative that proves why the portfolio wins
- Shelf & Assortment Strategy – Translating the opportunity into shelf and assortment strategies that drive performance
- Retailer Playbooks – Tailoring the national story into retailer-specific rationale and execution tools as needed
Who is Harvest Group Consulting for?
Harvest Group Consulting is built for CPG brands looking for:
- High-impact, flexible project engagements
- Consumer-validated innovation guidance
- Retailer-ready sales narratives
- A partner who understands how to win at shelf
“This launch reflects something we’ve seen consistently: brands make stronger growth decisions when they have clear, data-backed strategic guidance. Our Q3 2025 beta proved the demand through 17 custom projects with 12 client partners, generating over 260,000 consumer responses and achieving 100% top-box satisfaction and likelihood to partner again. That is the kind of validation that makes scaling this impact so exciting.” – Ashton Necessary, Director, Harvest Group Consulting
You don’t need to be an existing Harvest Group client. These services are available to any brand through standalone, clearly scoped projects.
Ready to move faster with more confidence?
Whether you’re preparing to launch something new, refining your innovation pipeline, or building a stronger story for retail, we’d love to hear from you.
Visit our Harvest Group Harvest Group Consulting Page to learn more, and fill out our Contact Us form to get the conversation started.