Kroger reported Q2 earnings today with total sales of $33.9B (flat YoY), but better-than-expected non-fuel ID sales up +3.4%.
Two core pillars of the current strategy – price investments and simplified promotions – are yielding market share improvement, with leadership pointing to sharper pricing, eCommerce acceleration, and sustained strength in Our Brands. Leadership pointed to “new and innovative” cost savings – including 1,000 corporate headcount cuts – to balance the profitability equation.
