Your Shopper Marketing Agency Across Retailers
While sales teams sell to retailers, shopper marketing is all about selling through retailers. Today’s most successful brands recognize that shopper marketing isn’t just an add-on to traditional advertising — it’s the essential bridge that converts brand awareness into measurable sales lift at retail. At Harvest Group, our team prioritizes sophisticated omnichannel shopper marketing activation strategies bringing together sales, media, shopper, and creative across retailers.
Our Core Shopper Marketing Activations
Media & Digital
Third-Party Vendors
In-Store
Harvest Group offers shopper marketing support across Walmart, Kroger, Amazon, Costco, Target, Sam’s Club, Whole Foods, Ahold Delhaize, Dollar General, Publix, Wakefern, 7 Eleven, Albertsons, Circle K, CVS, Sprouts, Meijer, Giant Eagle, H-E-B, Market Basket, Rite Aide, Walgreens, Wegmans, BJ’s, and a number of additional retailers not represented in the logos above.
What Sets Us Apart
Harvest Group’s integrated team connects all shopper marketing tactics—media, in-store, and digital shelf—under a single conversion-driven strategy. We’re KPI-obsessed, tying programs directly to sales, household, and retailer impact. Our broad retailer expertise means customized activation strategies that work across your entire retail portfolio without the coordination headaches.
Right message, right moment, right channel to move shoppers from intent to action.
One integrated team managing all retailer specific omnichannel marketing activations- including in-store, digital shelf, and media tactics.
Programs tied directly to sales, traffic, and household penetration, with retailer credit in mind.
Proven ability to activate across channels and retailers.
Shopper Marketing Service Overview
Deliver the right message, at the right moment in the right channel to move shoppers from intent to action, wherever they are. Harvest Group strategizes, leverages, and coordinates the following Shopper Marketing services for clients as an Agency of Record (AOR) or with project-based support.
- Brant & Retailer Tentpole Events
- National Coupons
- In-Store Signage & Displays
- New Product Launches
- Management of 3rd Party Vendors
- Custom Retailer Campaigns
- Sales-Driving Velocity Programs
Capture shopper attention across every digital touchpoint
Media + Digital Activation
The Harvest Group Shopper Marketing team works with client sales teams and our Retail Media team to coordinate:
- Search
- On & Off-Site Display
- PDP & Digital Shelf
- In-Store Retail Media (Radio, Connected TV (CTV), etc.)
Work with specialists to bring your activation to life
Third-Party Vendor Activation
Leverage Harvest Group’s specialized vendor partnerships to reach shoppers across every touchpoint.
Non-RMN Geotargeted Media
Shopper Influencers
3rd Party Coupons/Rewards
Digital OOH
POS / Print
Sampling / Demo Events
Drive conversion at the shelf
In-Store Activation
Transform retail spaces into brand experiences through strategic in-store activations designed for each retailer’s shoppers.
- POS / Shelf Signage
- Sampling Demo Events
- Multi-Brand / Themed Display
- Cross Category Partnerships
Shopper Marketing Success
Bragg | Kroger Case Study
Bragg Live Food Products partnered with Harvest Group to capitalize on “New Year, New You” consumer trends through strategic shopper marketing at Kroger in Q1 2025.
Harvest Group coordinated with client and Kroger sales teams to overlay shopper marketing tactics during planned promotions, securing Frontline Pharmacy displays and inclusion in Kroger’s “New Year, New You” pallet for additional out-of-aisle visibility.
The integrated approach delivered both immediate promotional lift and sustained Core ACV performance beyond the promotional period, demonstrating how strategic collaboration amplifies promotional impact while building long-term brand momentum.
+23%
weekly sales lift during event timeframe with sustained +50% baseline increase post-event.
+11%
growth during/post-event period with strong performance trajectory.
+12%
average lifts across both Supplements and liquid ACV segments.
Interested in learning more?
Frequently Asked Questions
Explore commonly asked questions for Shopper Marketing services:
The benefit of shopper marketing is to create programs that ultimately drive the shopper to the point of purchase, whether it be online and/or in-store. If sales teams sell to retailers, shopper marketing sells through retailers – helping our clients win the moment when shoppers are deciding what to buy.
Traditional advertising focuses on creating brand awareness and emotional connection with consumers in their everyday lives. Shopper marketing activates the brand preference of the consumer during the consideration and conversion part of the shopper journey. The most effective brands use both approaches in coordination – traditional advertising creates demand, while shopper marketing builds on the demand to drive purchase at retail.
First and foremost, shopper marketing is about impacting immediate sales, reflecting our team’s phrase, “we’re obsessed with return”. The amalgamation of shopper marketing tactics deployed alongside traditional advertising can lead to long-term results. By setting clear KPIs with clients and tracking success metrics closely, our team is able to evaluate ROI and adjust strategy accordingly.
For Harvest Group, the key difference in our Shopper Marketing service model is integration and specialization across internal and third-party teams. Many agencies operate in silos – their media team works separately from creative, which works separately from sales activation, etc. This creates gaps, inconsistencies, and requires the client to act as the integrator.
Shopper marketing investment varies significantly based on your brand size, number of retail partners, campaign complexity, and business objectives. Rather than one-size-fits-all pricing, we develop customized programs that maximize your ROI within your available budget.
As an integrated commerce agency, the Harvest Group shopper marketing team works in tandem with the retail media team to ensure we are deploying the right tactics both within the retailer ecosystem as well as surrounding the retailer in which we are activating. In our model, the shopper marketing team handles ownership and collaboration internally, acting as one seamless team for the client.