Harvest Group is excited to announce the launch of our Shopper Marketing Services. As an integrated commerce agency, we are committed to delivering strategies that connect sales, brand, and retail activations. This launch expands our ability to seamlessly partner with clients to deliver customer-focused, omnichannel activations that drive measurable results.
The Benefit of Shopper Marketing
First, what is the benefit of shopper marketing? The benefit of shopper marketing is to create programs that ultimately drive the shopper to the point of purchase, whether it be online and/or in-store. If sales teams sell to retailers, shopper marketing sells through retailers – helping our clients win the moment when shoppers are deciding what to buy.
What started as primarily in-store signage has evolved into coordination and connection of omnichannel activations across retail media, digital shelf, and in-store.
Why Harvest Group for Shopper Marketing?
Too often, shopper marketing is managed in a disconnected way – with sales, shopper, media, and creative handled in different parts of an organization. While many agencies combine some of these disciplines, few have found a way to make the connectivity seamless for the client.
At Harvest Group, we act as one team- connecting across sales, media, and creative. We deliver retailer-focused Shopper activations that:
- Move shoppers from intent to action
- Deliver unified brand experiences
- Connect seamlessly across in-store, digital shelf, and retail media
This connected model ensures clients receive efficient, cohesive strategies designed to drive results.
Our Shopper Marketing Support Includes:
Harvest Group offers both full-service agency partnerships and short-term, project-based support — meeting brands where they are.
Strategic Support:
- Planning, coordination, execution, and reporting
- Seamless incorporation into your team
- Activations built on driving ROI
Tactical Execution (including but not limited to):
- Brand & retailer tentpole activations
- National coupons
- In-store signage and displays
- New product launches
- Management of 3rd party vendors
- Custom retailer campaigns
- Gap-closing vehicles
- Sales-driving velocity programs
From planning to execution to reporting, Harvest Group builds connected strategies designed to grow sales and strengthen brand equity.
Ready to Transform Your Shopper Marketing?
Let’s build omnichannel activations that move your shoppers to action. Visit our Shopper Marketing page to learn more, and fill out our Contact Us form to get the conversation started.
