Tariff Support

Navigating tariff changes is complex, but with the right consumer insights, it doesn’t have to feel uncertain. Our Tariff Support offering is powered by our in-house consumer testing tool, Audient™, and is built to help brands adapt with confidence by testing pricing, sizing, and assortment strategies before major investments are made.

Through this offering, you can:

• Estimate the impact of potential commercial changes tied to tariffs
• Identify which adjustments to price, size, and assortment will best mitigate impact
• Understand customer perception to protect brand trust
• Project the likely impact of changes on purchase behavior across your portfolio and retailers

What is Audient™?

Audient™ is Harvest Group’s consumer listening platform, designed to deliver fast, focused feedback grounded in real consumer behavior — not opinions.

We bring real shopper insights into every decision, so you can act with clarity and confidence.