TikTok Shop – From Scroll to Sale
TikTok Shop allows businesses and creators to showcase, sell, and promote products directly to their audience without leaving the platform.
TikTok Shop offers brands the opportunity to leverage:
- In-app checkout for a streamlined buyer journey.
- Ads and promotional tools that boost discovery and conversion.
- Affiliate programs to collaborate with creators.
- eCommerce integrations with platforms like Shopify and Amazon for seamless fulfillment.
Your Dedicated TikTok Shop Agency Partner for Channel Growth
As a certified TikTok Shop Partner, Harvest Group brings unique advantages to brands looking to succeed in this dynamic marketplace:
Accelerated Launch & Growth
Our certified partner status provides access to internal TikTok Shop resources, enabling faster brand onboarding and optimization.
Strategic Platform Relationships
Deep connections with the TikTok Shop team ensure our clients benefit from platform insights and early access to new features.
Proven Expertise to Drive Results
Led by our experienced Digital Commerce team, we bring field-tested strategies that drive real results in TikTok Shop’s unique ecosystem.
Connecting Brands with TikTok Users Across:
Live Shopping
Shoppable Videos
Shop Page
Marketplace
TikTok Shop Services
- TikTok Shop account setup
- Day-to-day management
- Shopify integration
- Inventory Tracking
- Target WOS
- Unit level inventory recommendations
- Fulfill by TikTok (FBT) Shipments
- Build & optimize shipments
- Monitoring inbound status
- Inventory Management
- Increasing sell through
- Fixing stranded inventory
- Strategies for excess
- Continual A/B Testing
- Affiliate outreach
- Trend analysis
- Storefront development
- Comprehensive Data Analysis
- Product analytics
- Collaboration analytics
- Creator analytics
- Performance tracking & optimization
- Affiliate Management
- Open and targeted collaborations
- Creator showcase management
- Content strategy & planning
- Trending product sourcing
- Promotional Management
- Creation and management of TikTok promotional plans
- Marquee event planning
- Leverage native TikTok Shop promotional tools
- Content Optimization
- TikTok SEO & keyword research
- Customer voice
- Storefront imagery and structure
- PDP imagery
- A/B testing
- Cross-Channel Strategic Ad Planning
- Real-Time Management
- Active Optimization to Reduce Ad Waste
- Customized Ad-Level Audience Targeting
- Sales Impact Reporting
TikTok Ads – the Harvest Group Way
As a retail growth agency, we do not look at advertising in a silo. We seek to integrate it into a full-picture approach to ensure we’re hitting your sales goals for TikTok Shop and across channels.
Business Goals
Align on approach, tactics, & KPIs
Budgets & Mix
Full funnel media mix & budget planning
Execute Tactics
Design tactics, ad types, placements, and targets
Measure Success
Primary KPIs focus on & support goals
Organic Impact
Advertising should grow organic sales over time
Analyze & Iterate
Continuous optimization & realignment to adapt to change
TikTok Advertising Placements
- In-Feed Ads
- TopView Ads
- Branded Effects
- Shop Ads
- Brand Takeover
- Branded Hashtag Challenge
- Dynamic Showcase Ads (DSAs)
- Collection Ads
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