Walmart Digital Landscapes Announced Beta Launch in Walmart Luminate Platform
Walmart Data Ventures announced a beta launch of “Digital Landscapes” on June 5th as a new self-serve insights solution within Walmart Luminate. The tool allows suppliers to understand online shopper behavior throughout the path to purchase – providing data on how customers find, compare, and purchase products.
By analyzing engagement trends and traffic sources, suppliers can optimize their marketing and sales strategies. This launch aims to enhance the shopping experience and improve campaign effectiveness.
The Value of Walmart Digital Landscapes in Luminate
The ability to analyze shopper behavior and interactions across the full path to purchase from offsite to onsite across all digital properties is a significant data unlock. Suppliers can drive more informed strategies and activation of marketing and sales campaigns to increase efficiency and efficacy at scale.
Core value areas:
- Know where customers start their journey to find a product to drive engagement at point of inspiration.
- Understand when customers find and interact with a product to hyper-optimize campaign strategies and delivery.
- Gain knowledge on how a product compares to others in the category to maximize conversation rates on PDPs.
- Gather quantitative insights to what a customer’s path to purchase looks like to drive more effective interactions leading to conversion.
As engagement with Walmart digital properties alongside the importance of offsite product discoverability and connectivity continues to grow, the new Walmart Digital Landscapes module in Walmart Luminate is positioned to help suppliers/brands navigate and win in an increasingly digitally penetrated environment.
“The path to purchase is increasingly complex and fragmented – by gaining quantitative insights into this journey through Digital Landscapes, advertisers can unravel that complexity to drive more effective interaction with key touchpoints, to drive product consideration and ultimately, conversion.”
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