UPCOMING WEBINAR
Harnessing the Power
of Retail Media
A panel discussion hosted by Harvest Group to discover strategic ways your brand may elevate its ROI through Walmart DSP in partnership with The Trade Desk.
1:00 — 1:45 PM CST
Thursday, April 20, 2023
We invite you to join an interactive discussion on Thursday, April 20th hosted by Harvest Group with partners from Walmart Connect and The Trade Desk showcasing the ways suppliers can harness the power of retail media in an increasingly fragmented retail landscape. We will explore how Walmart Connect’s innovative DSP integration helps advertisers elevate their distribution strategies, targeting parameters, and measurement capabilities to reach consumers throughout their customer journey.
Harvest Group is a Walmart DSP Partner, executing full-funnel retail media campaigns for suppliers. Harvest Group’s dedicated tech resources fully integrate advertising, content and commerce solutions — helping their clients’ sales and marketing teams achieve their business goals with Walmart.
Meet the Speakers:
VP of Digital Commerce
Harvest Group
At Harvest Group, Mark leads digital capabilities and strategy for top brands representing over $6 Billion in retail sales. He has been a leader in establishing retail media partnerships with Walmart Connect, Roundel, Amazon Advertising (AMC, DSP), as well as The Trade Desk.
Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. After leading sales teams across a variety of categories, Mark managed P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands.
Product Marketing Team Lead, Display Platforms
Walmart Connect
Chris Tyau is a passionate marketing professional with experience in media, ad tech, and market research. With a background in product marketing, strategy, and product management, his diverse experience gives him a unique perspective on building products and developing go-to-market activations.
Prior to joining Walmart Connect, Chris led marketing efforts for Nativo’s ad sales business.
Account Executive
The Trade Desk
Hillary Cozzi is an experienced media professional dedicated to helping brands achieve their goals through programmatic advertising. As an Account Executive at The Trade Desk, Hillary offers a consultative approach for brands, with an emphasis on leveraging partnerships with major retailers such as Walmart Connect.
Prior to The Trade Desk, Hillary spent time on the publisher side of the business, representing Hulu and the Walt Disney Company portfolio.
Director of Digital Commerce
Harvest Group
Michael leads Harvest Group strategy to address the ever changing environment of omnichannel retail, ad tech, and retail media with practical solutions to his many client partners. In addition, he manages the relationships with retail media partners including Walmart Connect, Roundel, Amazon Advertising (AMC, DSP), as well as The Trade Desk.
Michael started his retail journey pursuing technical innovation in Walmart supply chain management before entering the digital commerce space.
More than media. Meaningful connections.
Walmart Connect helps brands and sellers create meaningful connections with customers throughout their shopping journey – such as through onsite Sponsored Search and Display ads, offsite offerings, and in-store interactions. These closed-loop, omnichannel solutions capitalize on Walmart’s deep customer insights from its vast physical and digital reach across the U.S.”
Advertise to audiences across the world, from anywhere in the world.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
About Harvest Group
Harvest Group is a leading omnichannel sales growth agency that provides full-service management teams, consulting services, and strategic retail media execution for consumer packaged goods companies across Walmart, Target, Amazon, Kroger, Sam’s Club, and Costco.