This content was published April 10, 2025. For Harvest Group’s up to date resources on tariffs, visit our Tariff Updates Page here.
Tariffs and US foreign policy remain the most pressing issues facing retail this year, with the latest developments further underscoring their significance.
At Harvest Group, we specialize in translating these rapid developments into actionable intelligence for our clients. Our Market Intelligence Lead, Jackie Lewis, delivers regular comprehensive analyses directly to clients, providing them with the real-time information needed to make decisive, strategic decisions in this challenging environment.
Current Tariff Landscape – As of April 10, 2025
The tariff environment has become increasingly complex:
- China tariffs have escalated dramatically to 125%, with potential increases up to 145%
- A 90-day pause on reciprocal tariffs with various countries remains in effect until July 8th
- The universal 10% tariff continues to impact imports from most countries, with notable exclusions for China, Canada, and Mexico
- Specific 25% tariffs now apply to Mexican and Canadian imports, although USMCA-compliant products maintain their exemption status
Brand Response Strategies
Faced with these challenges, brands are mobilizing with varied approaches based on their specific risk exposure. Each company requires customized mitigation strategies that address their unique competitive challenges.
Short-Term Tactics
Companies are implementing immediate responses including:
- Accelerating inventory transfers to US warehouses
- Reviewing existing contracts with their current sourcing base
- Evaluating trade and marketing spend
- Strategically passing through cost changes
- Analyzing recessionary category dynamics
Long-Term Strategic Shifts
Beyond immediate tactics, brands are also making fundamental strategic adjustments:
- Diversifying sourcing locations
- Exploring nearshoring opportunities
- Implementing product and packaging redesigns
Next Steps
Is your brand feeling the pressure from these tariff changes? Let’s develop a customized strategy to address your specific challenges and opportunities. Connect with our team at harvestgroup.com/contact to start the conversation.
