Harvest Group is excited to announce the expansion of our digital commerce services to include social media advertising for clients looking to grow their eCommerce business across TikTok, Meta, Pinterest, X (Twitter), Snapchat, and more.
As an integrated commerce agency, we’re committed to serving every aspect of our clients’ business across the commerce landscape. The launch of Social Media Advertising is our latest step in connecting and enhancing our services to meet our clients’ evolving needs.
Harvest Group has been evaluating the addition of this service, testing with clients, and building a team of experts with deep social advertising experience. This careful preparation ensures we’re not just entering the social commerce space – we’re poised to lead it, offering our clients cutting-edge strategies and measurable results. By seamlessly integrating this service with our current digital commerce capabilities, we’re taking a holistic approach to digital strategy and execution, delivering the expertise and innovation our clients expect from Harvest Group.
Why Social Media Advertising?
eCommerce is forecasted to surpass $1.7 trillion in sales by 2027 (eMarketer) as shoppers increasingly embrace sales avenues such as social media commerce. Gone are the days when social media was merely a tool for brand awareness. Today, it’s a sales engine driving conversion across the entire path to purchase.
Key Social Media Advertising Insights:
- 3.96 billion people worldwide are on social networks. (eMarketer)
- Globally, internet users spend an average of 2 hours and 23 minutes per day on social media. (Statista)
- 76% of social media users have purchased something they saw on social media. (Tint)
- 70% of TikTok users discover new brands and products on TikTok. 83% of users say that TikTok plays a role in their purchase decision. (TikTok)
“Social media advertising has evolved from a supplementary marketing tactic to a critical part of a holistic sales strategy. By partnering with Harvest Group, brands can benefit from a unified strategy and aligned KPIs across the sales and marketing functions that ultimately maximizes results across your business.”
Our Approach to Social Media Advertising Services
As the total commerce journey becomes more connected, brands are looking for a one-stop-shop solution to manage all their commerce needs – from in-store, to digital commerce, to retail media and social media. Harvest Group is proud to provide an integrated commerce solution to our brands – creating connected goals, reporting, and strategy across all areas of our clients’ business.
By leveraging Harvest Group’s social media advertising capabilities, brands can create a frictionless journey from scroll to sale, tapping into where consumers already spend their time and attention.
Our managed, full-service approach to social ads and DSP advertising is comprehensive and tailored to each client’s unique needs including:
- Cross-Channel Strategic Ad Planning and Activation
- Audience Targeting
- Creative Campaign Design, Management, and Real-Time Optimization
- Cost and Budget Control
- Omnichannel Measurement and Sales Impact Reporting
“Launching social media advertising capabilities for our clients creates opportunities for meaningful sales opportunities and growth across the digital landscape, while also significantly impacting in store performance as well, ultimately tying results back to overall sales goals. Our clients have seen impressive results so far by leveraging this expanded service as part of their total commerce strategy.”
Reach Out to Harvest Group for Social Media Advertising Services
With Harvest Group’s expanded services, brands benefit from a holistic approach to commerce – helping drive meaningful results both in-store, online, or wherever shoppers convert.
Reach out to start transforming your social advertising and digital commerce approach today by filling out our Contact Us form here or email us at hello@harvestgroup.com.
