The new platform available for Walmart Sponsored Ads has been really exciting to navigate through our partnership with Kenshoo. It’s one thing to talk about what working with a Preferred Partner means, and another to see the results of extending services to a third party for your business.
Harvest Group conducted Automatic Campaigns to test out the power of Kenshoo along with our team’s extensive Walmart expertise with five clients across three categories – toys, personal care, and grocery. All campaigns were given a budget of $1,000 for a duration of 10-14 days. The minimum $0.20 Cost Per Click (CPC) was set and were not increased until after the first week of activity if necessary. Metrics recorded include Impressions, Clicks, Click Through Rate (CTR), Cost of Campaign, Revenue & Profit, and Return On Ad Spend (ROAS).
The results are impressive with brands seeing 5x ROAS or higher due to increased optimization and limited competition.
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