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2026 Product Discovery Survey: How Consumers Find and Try New Products
Why We Built This Survey Product discovery is one of the most valuable moments in a brand’s growth strategy, and one of the least understood.

Why We Built This Survey Product discovery is one of the most valuable moments in a brand’s growth strategy, and one of the least understood.
Over half of TikTok users say that TikTok Ads lead them to discover new products or brands, which is 1.3x higher than ads on other