By Tanner Sweitzer, TikTok Shop Account Director, Harvest Group A strong TikTok Shop holiday strategy is built long before the holiday rush. By the time
By Steve Laule, Director at Cartograph, a Harvest Group Company Earlier this year, Harvest Group acquired Cartograph, a team with deep expertise helping emerging CPG brands build
By John Andrysiak, Senior Director of Media at Harvest Group In thirteen years across digital media, including building Connected TV (CTV) businesses at Amazon, I’ve
Ross Cully, Founder & CEO of Harvest Group, named Entrepreneur Of The Year® 2026 Southwest finalist by EY US EY US celebrates ambitious entrepreneurs shaping
Retail media is evolving quickly, and our team has been growing right alongside it, with 50%+ growth in managed media spend in 2025. That momentum
Why Kirkland Signature Matters for Suppliers Kirkland Signature isn’t your typical private-label line, and its role within Costco’s ecosystem continues to grow. On Costco’s most recent earnings
Why Brands Are Reevaluating Their Retail Broker Partnerships in 2026 As we approach 2026, many brands are taking a closer look at their partnerships and
Preparing for Amazon Prime Day 2025 Amazon Prime Day 2025 is almost here – and this year’s landscape has shifted. With Amazon’s Prime Day extending
In the high-stakes tariff environment of 2025, the difference between thriving and surviving can hinge on having proactive partnerships rather than reactive ones. As market
This content was published April 10, 2025. For Harvest Group’s up to date resources on tariffs, visit our Tariff Updates Page here. Tariffs and US
Harvest Group offers more than just “good relationships” at Target – we provide the focused lens of those who’ve sat in the Target merchant’s chair.
With over 1 billion active users and 6.7 million videos under #TikTokMadeMeBuyIt, TikTok has become a powerful platform for product discovery and sales. More than
Harvest Group is proud to announce the acquisition of Bold Strategies, Inc. (BOLD), an eCommerce, shopper marketing, and creative services firm. BOLD, recognized twice on
Last week, our Harvest Group Kroger team hosted the 3rd annual Kroger Blueprint event in Cincinnati. We developed our series of Blueprint events to remove the
Over half of TikTok users say that TikTok Ads lead them to discover new products or brands, which is 1.3x higher than ads on other
In today’s rapidly evolving retail landscape, success demands expertise, innovation, and strategic partnerships. As leaders in the retail media space, we’re excited to announce our
Harvest Group is excited to announce our strategic partnership with Stackline, a retail intelligence and software company. This collaboration gives us access to Stackline’s data
Roundel™ announced open access for Roundel™ Media Studio as of today, providing eligibility to all advertisers with Target to onboard onto the platform effective immediately.
Amazon Variations and Virtual Bundles are two critical elements to leverage when building your Amazon catalog and optimizing your PDPs (product detail pages); however, they’re
Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With
Amazon Product Detail Pages (PDPs), also referred to as an Amazon product listing, serve as your product showroom—the content and layout reflect the experience that