Managing Exponential Sales Lift During the Pandemic

A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the demand increase came uncertainty around future demand forecasting at Walmart and production planning during peak COVID-19 (March-May). The Harvest Group team presented this issue as a positive to the client as widespread Out of Stocks across the broader category led to large sales opportunity for manufacturers that could maintain supply.

Consistent analysis and reporting from the Harvest Group Team in combination with the client’s high functioning supply chain led to a 77% increase in Sales since Week 6 for their top item. This sustained sales lift has continued for 6 months.

​To learn more about the work that led to great success for the client, download the full case study!

Mike Harvey

Author Mike Harvey

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