Managing Exponential Sales Lift During the Pandemic
A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the demand increase came uncertainty around future demand forecasting at Walmart and production planning during peak COVID-19 (March-May). The Harvest Group team presented this issue as a positive to the client as widespread Out of Stocks across the broader category led to a large sales opportunity for manufacturers that could maintain supply.
Consistent analysis and reporting from the Harvest Group Team in combination with the client’s high functioning supply chain led to a 77% increase in Sales since Week 6 for their top item. This sustained sales lift has continued for 6 months.
To learn more about the work that led to great success for the client, download the full case study!
