Harvest Group is excited to announce the launch of our Direct-to-Consumer (DTC) Services.
As an integrated commerce agency, we’re committed to investing in strategic services that enhance our client partners’ performance across the digital commerce landscape. This launch is our latest step in connecting and enhancing our services to meet our clients’ needs, enabling brands to capitalize on the growing DTC opportunity while maintaining alignment with their broader retail strategy.
“Harvest Group’s expansion into DTC brings brands closer to their consumers by creating another connection between digital and omni sales channels. Our strategy isn’t just about selling more; it’s about crafting unified, scalable brand experiences that position brands for sustained growth.”
Beyond Traditional DTC: An Integrated Approach
Unlike traditional agencies that treat DTC as a standalone channel, Harvest Group integrates DTC with your broader retail and Digital Commerce strategy. This means consistent brand experiences across channels, unified growth strategies, and connected performance metrics that inform your total commerce goals.
Our approach transforms your website from a simple sales channel into a powerful data engine that can inform and enhance your broader commerce ecosystem. Our three key advantages:
- One partner across your full DTC lifecycle – From new site development or existing platform optimization to subscription management and retention marketing
- Supporting your brand’s entire commerce strategy – Expertise across your full commerce landscape, including DTC, physical retail, digital, and media
- Built-in testing and iteration – Real consumer data to unlock performance, not guesswork
From launch to long-term growth, we deliver full-funnel support, continuous optimization, and thinking that scales across physical and digital channels.
Our Comprehensive DTC Service Offerings
eCommerce Website Development, Optimization, & Ongoing Support
We build and optimize scalable, high-performing websites that blend brand expression with conversion-focused UX. Whether developing a new site or enhancing your existing platform, our team specializes in Shopify-powered solutions optimized for:
- Ease of management
- Long-term flexibility
- Integration with your broader commerce ecosystem
eCommerce Support Services
Conversion Rate Optimization (CRO)
Our conversion-focused approach identifies and eliminates purchase barriers while creating “sticky” experiences that build customer loyalty. Through A/B testing, shopper interviews, user surveys, and behavioral analytics like heatmaps and funnel data, we transform browsers into buyers and drive recurring revenue.
CRM – Email & SMS Marketing
We build meaningful, measurable customer relationships backed by audience insights and built to scale. Our CRM strategies encompass list health, foundational flows, advanced segmentation, automated journeys, and SMS integration to drive transactions, retention, and lifetime value.
Search Engine Optimization (SEO)
We grow your brand’s visibility where it matters most, building long-term search equity through technical site and mobile optimization, keyword targeting, on-page enhancements, and audience-focused content creation. This process creates seamless shopping experiences and sustainable organic traffic.
Our Proven Results
Our data-driven methodology drives success for our client partners:
- 36% increase in time-on-site through optimized UX and CRO strategies
- 58% improvement in conversion rates with data-backed A/B testing
- 28% growth in organic traffic through SEO and content optimization
“Our DTC expansion naturally complements the work Harvest Group has been doing across retail and digital commerce for years. By integrating DTC into our broader strategic framework, we’re giving brands the opportunity to build direct customer relationships, gain actionable insights, and create a laboratory for consumer testing and learning. These insights flow back to inform brands’ retail strategies, creating truly connected commerce across every touchpoint.”
Ready to transform your DTC strategy?
Your DTC presence should do more than generate sales – it should inform and strengthen your entire retail strategy. Our integrated approach transforms your website into a strategic asset that delivers real-time insights across all commerce channels.
Whether you’re launching your first DTC site, optimizing an existing platform, or seeking to better integrate your online presence with your retail channels, our team is ready to help.
Take the first step toward truly connected commerce. Fill out our Contact Us form or email us at hello@harvestgroup.com.
