In today’s rapidly evolving retail landscape, success demands expertise, innovation, and strategic partnerships. As leaders in the retail media space, we’re excited to announce our latest milestone: becoming a Preferred API Partner with Instacart, a leading online grocery technology service.
Instacart, the leading grocery technology company in North America, connects customers with over 1,500 retail banners. Through its user-friendly app and website, customers can browse millions of products, place orders, and have items delivered to their doorstep in as fast as an hour – from over 85,000 stores across North America.
Key Insights:
- Online Grocery spend is poised for a 16% compound annual growth rate (CAGR) over the next 5 years (Incisive Inc.)
- Instacart represents retailers that reach over 98 % of households in the U.S. and Canada. (Instacart)
- In a recent survey of Instacart customers, nearly half reported discovering a new brand on Instacart in the past three months – and over 80% of those customers purchased that brand during their shopping journey. (Instacart)
- Brands advertising with Instacart see an average sales lift of 15% – and sometimes double that. (Instacart)
This partnership marks a significant step in our commitment to delivering exceptional results across the digital commerce ecosystem.
What does this partnership mean for our brands?
“Instacart has become a go-to advertising platform for more than 6,000 brands, connecting them with the millions of people who shop our marketplace for their groceries and everyday essentials. We’re excited to work with Harvest Group to help their clients reach high-intent consumers and achieve their business goals.”
- Enhanced Collaboration: Our official partnership with Instacart allows for advanced support for our clients – including regular strategy sessions with their team, reviewing campaign performance, and identifying optimization opportunities. We also gain early access to innovations and potential influence on their roadmap, enabling us to advocate for features that benefit our brands. By leveraging these advantages, we’re able to craft and execute the most effective and efficient ad campaigns for our clients, staying at the forefront of Instacart’s advertising capabilities.
- Advanced Analytics: We are excited to offer robust reporting on Instacart, fully integrated into our systems and incorporated into current reporting structures, where clients can access dynamic dashboards and reports. We use these tools to help us monitor advertising KPIs and adjust spending and tactics to maximize the impact of a brand’s investment. This integration provides a holistic understanding of what’s driving business performance, reducing fragmentation for the brands we serve today.
- Innovation Opportunities: This close relationship grants us early access to platform innovations, alpha and beta testing opportunities, and cross-collaboration opportunities with other partners. This allows us to provide valuable feedback that may influence future platform developments, ensuring our clients benefit from cutting-edge features aligned with their needs.
“As grocery shopping habits evolve, our partnership with Instacart provides a vital link in understanding the complete customer journey. With millions of consumers using Instacart regularly, it’s crucial to meet them where they shop. By working closely with Instacart, we can break down silos and stay at the forefront of innovation as we continue to offer best-in-class retail media services.”
The digital grocery landscape is transforming rapidly, and this partnership equips us with the tools and insights needed to navigate this change effectively. Whether it’s through targeted ad campaigns on or off the platform through DSP, we’re poised to deliver enhanced value and drive growth in this dynamic marketplace.
Interested in learning more about utilizing Instacart to grow your business with Harvest Group? Reach out to us via our Contact Us form or email us at hello@harvestgroup.com.
About Harvest Group
Founded in 2006, Harvest Group is a leading commerce agency empowering CPG brands to grow what matters in today’s complex retail landscape. We offer a fully integrated solution that seamlessly aligns strategy across in-store and digital commerce, retail media, and social platforms. Our team of over 300 retail experts leverages cutting-edge technology to drive growth for brands at major retailers including Walmart, Sam’s Club, Target, Amazon, Costco, and Kroger, as well as across all major retail media and social platforms.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.
