Announcing Harvest Group as a Premium Partner offering Target Product Ads by Roundel
Harvest Group is proud to be the newest Target Product Ads Premium Partner on the demand side, working directly with Roundel, Target’s retail media business, via CitrusAd and Criteo. This update allows Harvest Group to provide full-service advertising options for brands looking to grow their online business at Target.
Benefits of Target Product Ads
Target Product Ads are native advertising units available on Target.com and the Target app that provide advertisers the flexibility to select which products they want to promote and to set Cost-Per-Click bids according to their advertising goals and budget.
This native approach ensures that the ads blend seamlessly with the surrounding content, enhancing their effectiveness in capturing the attention of the target audience and driving conversions.
Image Source: Roundel
Working with Harvest Group as a Target Product Ads Premium Partner
As a Target Product Ads Premium Partner, Harvest Group is able to leverage our own software to create, optimize, and report sponsored product campaigns across Target.com and the Target app.
Harvest Group Differentiators as a Target Product Ads Premium Partner:
- Integrated POS and advertising reporting
- Integrated Search (Target Product Ads) and Display reporting
- Full funnel advertising management
- Offsite/programmatic advertising capabilities using Target’s first-party data with no minimums
Because Harvest Group is an integrated commerce agency representing brands selling to Target, we are able to provide a combined look at advertising and POS data through our connection to Partners Online, Target’s POS reporting portal. This correlation is a significant differentiator, empowering our clients with a deeper understanding of their campaign effectiveness with the combined look at in-store and advertising results.
Harvest Group also uniquely combines Search (Target Product Ads) and Display reporting into one system. While other partners may focus solely on Target Product Ads or sponsored product campaigns, our comprehensive approach offers a holistic view of advertising performance throughout the entire marketing funnel.
Harvest Group Integrates Advertising with Total Strategy
In addition to being one of Target Product Ads Premium Partners, Harvest Group also represents brands selling directly to Target, providing a connected strategy: integrating sales, content, and advertising, to provide a holistic growth plan for our brands.
“Harvest Group is an important partner, and we are excited to expand our technical integration with them. Harvest Group has proven success for a number of top brands, and this latest integration allows them to tap into our technology, working smarter and faster to drive higher sales growth and share of voice for their shared retail media clients.” – Jaclyn Nix, EVP, Sales at CitrusAd
“The connection of advertising performance metrics with actual sales helps maximize returns and deliver more value to the brand, Target, and the Target Guest.” said Mark Stamps, VP of Growth and Partnerships at Harvest Group. “We understand the impact of advertising both on the digital shelf and in-store, creating insights into broader impacts and informing strategy that reaches outside of your ad campaigns to influence total brand growth.”
Custom Technology to Support Advertising at Target
At Harvest Group, we have invested in building our advertising technology in-house. This allows us the maximum flexibility to adapt to the evolving needs of our clients. Our proprietary tech differentiates us in a market of white label or off-the shelf solutions.
“The ad tech we have built for our retail media teams helps deliver more efficient and optimized campaigns for our clients,” said Stamps. “We can now scale campaign creation and management to more granularly target specific items, keywords, and site placements.”
Harvest Group is proud to be a Premium Partner offering Target Product Ads by Roundel. To learn more about working with Harvest Group at Target, fill out our Contact Us form, visit our Target page, or reach out at hello@harvestgroup.com
