As part of our continued commitment to delivering comprehensive commerce and media solutions for clients, Harvest Group is excited to announce our expansion into TikTok Shop as a certified TikTok Shop Partner. This strategic move strengthens our position at the forefront of social commerce, enabling brands to capitalize on one of the fastest-growing retail platforms in the digital space.
Why TikTok Shop, Why Now?
With 70% of users discovering new brands on the platform and 83% reporting that TikTok influences their purchase decisions, the opportunity for brands is unprecedented.
TikTok Shop allows businesses and creators to showcase, sell, and promote products directly to their audience through shoppable videos, LIVE shopping streams, and a dedicated Shop page that displays their product catalog. Additionally, TikTok’s centralized marketplace, the Shop tab, lets users purchase products without leaving the app.
TikTok Shop offers brands the opportunity to leverage:
- In-app checkout for a streamlined buyer journey.
- Ads and promotional tools that boost discovery and conversion.
- Affiliate programs to collaborate with creators.
- eCommerce integrations with platforms like Shopify and Amazon for seamless fulfillment.
Benefits of Working with a Certified TikTok Shop Partner
As a certified partner, Harvest Group brings unique advantages to brands looking to succeed in this dynamic marketplace:
- Accelerated Launch & Growth: Our certified partner status provides privileged access to internal TikTok Shop resources, enabling faster brand onboarding and optimization.
- Strategic Platform Relationships: Deep connections with the TikTok Shop team ensure our clients benefit from platform insights and early access to new features.
- Proven Expertise: Led by our experienced Digital Commerce team, we bring field-tested strategies that drive real results in TikTok Shop’s unique ecosystem.
Full-Service Model Includes:
- Inventory Management
- FBT (Fulfill by TikTok) Shipments
- Content Optimization
- Promotional Management
- Continual A/B Testing
- Operational Strategy
- Affiliate Management
- Comprehensive Data Analysis
“TikTok Shop is transforming digital commerce by combining social media and entertainment shopping. Beyond building brand awareness, it’s influencing how other online retailers operate. We look forward to expanding our TikTok Shop partnership and helping clients succeed in this connected digital marketplace.” 
Harvest Group’s Holistic Approach to Digital Commerce & TikTok Shop
Our approach isn’t just about managing a TikTok Shop presence – it’s about integrating it into a broader strategy that drives growth across all your commerce channels.
Unified Commerce Strategy
- TikTok Shop is a part of a broader digital commerce strategy and Harvest Group serves across all major digital retailers with a connected approach
- Coordinated budget allocation across trade and marketing initiatives
- Consolidated reporting that shows the total impact of your social spend across all channels
- Data-driven sales insights
Complete Media Management
- Strategic budget allocation across all platforms
- Coordinated messaging and promotional strategies
- Optimized spend based on cross-channel performance data
“TikTok Shop represents the next frontier in social commerce. As a certified partner, we bring unique advantages to brands through privileged platform access, strategic relationships with the TikTok Shop team, and field-tested strategies that drive real results.”
Your TikTok Shop Partner for Total Commerce Success
Exploring TikTok and/or TikTok Shop as your next step? Harvest Group can help. From full-service social media advertising management to operational strategy and execution, we guide brands through every step of the process. Learn more about our TikTok Shop services here. Reach out to us at hello@harvestgroup.com or fill out our Contact Us form.
