In Kroger’s Q4 earnings release, the company surpassed market expectations and shared strong sales growth results. Overall, Kroger demonstrated a continued commitment to their Leading with Fresh, Accelerating Digital go-to-market strategy. The retailer reported an increase in total households, and specifically in higher income households, which provide higher profit margin dollars overall. Additionally, Kroger increased digitally engaged households by 900,000 versus the same period last year.
The company highlighted the consistency of their growth strategies (Fresh, Our Brands, Personalization, and Seamless) while intentionally calling out the positive profit impact from alternative profit streams. The company projected 2023 ID sales up 1-2%, with underlying growth of 2.5-3.5%.
Download the full Kroger Q4 2022 Earnings from Harvest Group here:
