The market responded positively after Amazon released its Q4 earnings, despite a slight miss on revenue and growth. Their guidance for Q1 is conservative, as the company is now fully lapping all COVID-related sales surges through Q1 2021 and returning somewhat to pre-pandemic growth levels. AWS and advertising shone in the company’s results, as Amazon for the first time broke out advertising as its own line item in the release. Perhaps the biggest news of the release is that Amazon will be raising the price of its Prime membership at the end of Q1.

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