February 17, 2021
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart…
Read More
February 10, 2021
4 Tips for Navigating Walmart Connect Sponsored Advertising
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision…
Read More
January 27, 2021
Walmart’s New SQEP Program: 3 Things for Suppliers to Know
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers…
Read More
December 15, 2020
3 Shopper Insights for Improving 2021 Omnichannel Sales
In order to effectively advertise online, brands must be aware of the consumer shopping climate and behaviors within…
Read More
November 11, 2020
3 Ways to Build Brand Content on Walmart.com
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence,…
Read More
November 3, 2020
What’s New at Kroger?
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced…
Read More
October 21, 2020
A Recap of Prime Day 2020
A Prime Day Unlike Ever Before Amazon's Prime Day 2020 was a bit different as…
Read More
October 1, 2020
How Suppliers Can Adapt to the 2020 Holiday Season
What’s New for Retailers, Shoppers, and Suppliers for the 2020 Holiday Season? Shopping has already…
Read More
September 23, 2020
Customer Success Story: Achieving and Maintaining a 77% Increase in Sales during the Pandemic
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables…
Read More
September 21, 2020
How Brands Can Win Over Gen Z
The Future is Gen Z Generation Z is prepping for the real world. They are ready…
Read More