Roundel™ announced open access for Roundel™ Media Studio as of today, providing eligibility to all advertisers with Target to onboard onto the platform effective immediately.
As a Target Product Ads Premium Partner working in Roundel™ Media Studio with beta access on behalf of brand partners, Harvest Group has experienced the impact that this announcement has for advertisers as media dollars work harder to drive more efficient results, more clicks—and more sales without DSP or access fees for Target Product Ads.
In addition, the platform brings all the capabilities to efficiently build sponsored product ad campaigns via existing API platforms, such as automatic and manual keyword targeting and visualization data for reporting.
“As we’ve onboarded our brands to manage their Paid Search ads with Roundel™ Media Studio, we’ve seen immediate improvements in effectiveness and return on ad spend. Our brand partners have seen the benefits of better access to ad inventory, positive and negative keyword targeting, and lower costs per click. As a partner, we’re excited about supporting Roundel™’s goal to onboard more brands to Roundel™ Media Studio.”
“We’re thrilled about the launch of Roundel™ Media Studio to all vendor partners. As an early test partner with Roundel™, our team has already experienced the positive impact of reduced fees, freeing up budgets to focus on driving top-line sales & ROAS. Developing a retail media plan and leveraging that with buying teams is a crucial tactic to drive productivity and brand awareness.”
Key Insights from Roundel™:
- Advertisers who move their Target Product Ads activation into Roundel™ Media Studio see a 30% increase in their program’s ROAS and over 15% reduction in CPC relative to their prior Target Product Ads activation platform once ramped up.
- Roundel™ Media studio advertisers have full access to all Target Product Ads inventory, including personalized placements which bring an estimated +10% in incremental scale and a performance boost, with an average 4X ROAS relative to a search page placement.
- Starting in October, advertisers using Roundel™ Media Studio will gain priority bidding access to Target Product Ads inventory. Brands and partners can anticipate receiving additional practical guidance on the changing auction dynamics and strategies for success once these changes are implemented.
Roundel™ is heavily invested in bringing an impactful and differentiated solution to the market. Harvest Group is proud to come alongside Roundel™ as a Target Product Ads Premium Partner to provide active strategy and advertising management for brand partners at Target.
Ready to explore expanding your advertising impact with Roundel™ Media Studio? Reach out to us today by filling out our Contact Us form or start a conversation at hello@harvestgroup.com.
About Roundel™ Media Studio:
Roundel™ Media Studio is a centralized self-service platform that provides all the capabilities needed to build and manage Target Product Ads (sponsored product ads) to connect with highly engaged guests across Target.com and the Target App.
About Harvest Group:
Harvest Group is the trusted partner for CPG brands looking to grow their business at Walmart, Sam’s Club, Kroger, Target, Amazon, and Costco offering a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services.
