Harvest Group is proud to be one of the first Sam’s Club MAP Partners to integrate Sponsored Video capabilities to serve Search onsite, in-app, and offsite for advertisers at Sam’s Club.
Harvest Group has been serving brands’ omnichannel business at Sam’s Club for the last 15 years. As a result, advertisers can leverage Harvest Group’s experience working with Sam’s Club and deep knowledge of the physical and digital shelf to deliver a full-funnel retail media strategy that complements a brand’s overall business strategy.
Sponsored Video activations drive awareness and consideration in the Sam’s Club app by visually telling a brand and item’s story within the search grid on search results pages.
via GIPHY
As a MAP Partner’s Club provider, Harvest Group can layer Sponsored Videos with deep first-party member data to reach members, drive awareness for new item launches, and create a holistic video experience.
“We know Sam’s Club members stay engaged longer and show stronger click-through rates when video is added to their shopping experience. That’s why we are excited to partner with Harvest Group to help advertisers engage our members with visual storytelling while they are searching for their favorite items” – Ryan Burns, Head of Strategy, Sam’s Club MAP
“Video content is one of the most effective ways to communicate features and benefits of a brand and a product. This new video ad unit is a great opportunity to engage with loyal Sam’s Club members to provide a better shopping experience and to drive awareness and sales.” – Mark Stamps, VP of Growth & Partnerships
Ready to talk about Retail Media at Sam’s Club?
Ready to reach Sam’s Club members in a new way with Sponsored Video? Harvest Group is here to help. Reach out to us at hello@harvestgroup.com or fill out our Contact Us form here.
About Harvest Group
Named one of Entrepreneur Magazine’s Top Company Cultures, Forbes Small Giants and Inc.’s Best Workplaces, Harvest Group is the trusted partner for CPG brands looking to grow their business at Walmart, Sam’s Club, Kroger, Target, Amazon, and Costco. Our multi-functional team of retail experts leverages first-class systems and technology to fight for clients along every step of the retail journey. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services.
About Sam’s Club Member Access Platform
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality items at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and advertisers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It’s our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.
