
Beyond ROAS: Considering the Total ROI of Retail Media Investments
Retail Media On The Rise The rise of digital advertising is stunning – Walmart Connect posted 41% growth versus last year in the 4th quarter.
Retail Media On The Rise The rise of digital advertising is stunning – Walmart Connect posted 41% growth versus last year in the 4th quarter.
Values Applied from Walmart – “Keep New, New” Over the years, I have known many Walmart principles or phrases that they use to manage their
As inflation ticks up, Harvest Group continues to study consumer behavior closely, and we have seen shifts occur at different times by category. Initially, more
I was asked recently what the future broker agency would look like. How do suppliers need to evolve or improve to get the best out
Learning a Lesson in Transparency I believe that the new currency is transparency built with authenticity. Early on in my career, I was given a
Early Supply Chain Impacts in 2022 A supply chain trifecta is happening in retail with the turn of the new year with supply chain disruptions
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
An Omnichannel Client Success Story After digging into a Weekly POS Report for one of our clients, their Walmart Pickup and Delivery performance jumped off