June 29, 2022
3 Simple Ways to Optimize Paid Search on Target.com
What is Paid Search on Target.com? Target.com has become an integral part of the Target…
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May 10, 2022
Walmart Connect Search-Relevancy Changes
Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big…
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May 3, 2022
A Quick Overview of Recent Walmart Connect Advertising Changes for Suppliers
Walmart Connect has made a few changes to their advertising options that Suppliers should be…
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August 26, 2021
Walmart Search Brand Amplifiers – Impact for Suppliers
Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for…
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August 18, 2021
Planning Your KPM Spend Based on Strategy, Not Dollars
Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for…
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May 3, 2021
3 Tips for Your Target Digital Strategy
So you're thinking about your Target digital strategy, right? It's a great time to start…
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April 13, 2021
Better Ads Management with Harvest Group, A Walmart Platform Partner
What Does it Mean to be a Walmart Platform Partner? For a little over a…
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March 24, 2021
Harvest Group’s “Quick Start” Guide to Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly…
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February 17, 2021
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart…
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March 24, 2020
Walmart Omnichannel Hot Topics – Webinar Recap
Harvest Group recently hosted a webinar to address trending topics all suppliers should be informed of when doing omnichannel…
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