Recent Blog Posts
Target Q4 2024 Earnings Recap
Target reported Q4 results March 4th, with comparable sales up 1.5% driven by strong traffic and improved trends in discretionary categories. Despite fiscal 2024 net
Emily Helder
March 5, 2025
Category: Recent Blog Posts
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Earnings Recaps
Walmart Q4 2024 Earnings Recap
Walmart reported Q4 earnings today, with total revenue reaching $180.6B (+4.1%) and US comp sales growing +4.6%, slightly exceeding expectations. The company’s focus on low
Emily Helder
February 20, 2025
Recent Blog Posts
4 Top Retail Media Trends Driving the Industry Forward in 2025
The digital landscape continues to develop at a breakneck pace, with several retail media trends reshaping how brands connect with consumers across both digital and
Emily Helder
February 10, 2025
Amazon
Private Label Today and Tomorrow: A 2024 Market Analysis
The private label landscape is experiencing unprecedented growth and transformation across retail channels. With all the news around private label performance, various new brand launches
Emily Helder
January 29, 2025
Recent Blog Posts
Beyond the Feed: How Social Media Advertising Is Reshaping Digital Commerce
An Interview with Senior Digital Advertising Manager Ashley Deats The convergence of social media and commerce has transformed how brands connect with consumers. Drawing from
Emily Helder
January 27, 2025
Costco
Costco Success Strategies: A Conversation with VP Valerie Corniel
Harvest Group welcomed Valerie Corniel as Vice President of our Costco office in November 2023, marking an exciting new chapter in our Costco service offering.
Emily Helder
January 16, 2025
Amazon
3 Tips for Crafting Creative Amazon Content That Converts in 2025
Success on Amazon requires the right mix of visual appeal and strategic thinking. Every detail of your Amazon content requirements — from listing images and
Emily Helder
January 8, 2025
Costco
Costco Q3 2024 (FYQ1) Earnings Recap
Costco started off their new fiscal year strong, reporting Q1 acceleration in both net sales growth (+7.5%) and US comparable store sales (+7.2%) on December
Rachel Majors
December 16, 2024
Target
The Target Merchant’s Lens: Insights on Building Brand Success
Harvest Group offers more than just “good relationships” at Target – we provide the focused lens of those who’ve sat in the Target merchant’s chair.
Emily Helder
December 12, 2024
Culture
Harvest Group Values Awards 2024
Every year at Harvest Group we hold a three day, in person, all company meeting (affectionately nicknamed “The Big Meeting”). During Big Meeting we reserve
Rachel Majors
November 15, 2024
TikTok
Unpacking TikTok Shop: More Than Just Another Marketplace
With over 1 billion active users and 6.7 million videos under #TikTokMadeMeBuyIt, TikTok has become a powerful platform for product discovery and sales. More than
Emily Helder
November 11, 2024
Digital Commerce
Harvest Group Expands TikTok Capabilities as a Named TikTok Shop Partner
As part of our continued commitment to delivering comprehensive commerce and media solutions for clients, Harvest Group is excited to announce our expansion into TikTok
Emily Helder
November 7, 2024
Thought Leadership
Harvest Group Acquires Bold Strategies, Inc. Expanding Media and Shopper Marketing Capabilities
Harvest Group is proud to announce the acquisition of Bold Strategies, Inc. (BOLD), an eCommerce, shopper marketing, and creative services firm. BOLD, recognized twice on
Emily Helder
October 31, 2024
Kroger
Kroger Blueprint 2024 Event Recap
Last week, our Harvest Group Kroger team hosted the 3rd annual Kroger Blueprint event in Cincinnati. We developed our series of Blueprint events to remove the
Emily Helder
October 22, 2024
Retail Media
Harvest Group Adds Google Paid Search to Media Offerings
Harvest Group is proud to announce the addition of Google Paid Search to our media and digital commerce capabilities to provide a holistic performance media
Emily Helder
October 8, 2024
Digital Commerce
Harvest Group Joins the Instacart List of Preferred API Partners
In today’s rapidly evolving retail landscape, success demands expertise, innovation, and strategic partnerships. As leaders in the retail media space, we’re excited to announce our
Rachel Majors
August 27, 2024
Amazon
Harvest Group Partners with Stackline to Launch Advanced Amazon Analytics Capabilities
Harvest Group is excited to announce our strategic partnership with Stackline, a retail intelligence and software company. This collaboration gives us access to Stackline’s data
Emily Helder
August 21, 2024
Digital Commerce
From Scroll to Sale: Harvest Group Adds Social Media Advertising to Digital Commerce Services
Harvest Group is excited to announce the expansion of our digital commerce services to include social media advertising for clients looking to grow their eCommerce
Emily Helder
August 7, 2024
Target
Roundel™ Media Studio: Open Access and Its Potential for Advertisers
Roundel™ announced open access for Roundel™ Media Studio as of today, providing eligibility to all advertisers with Target to onboard onto the platform effective immediately.
Rachel Majors
August 1, 2024
Sam's Club
Sam’s Club MAP Launches New Sponsored Video Capabilities
Harvest Group is proud to be one of the first Sam’s Club MAP Partners to integrate Sponsored Video capabilities to serve Search onsite, in-app, and
Rachel Majors
June 3, 2024
Amazon
2X Your Product Visibility on Amazon Through Variations & Virtual Bundles
Amazon Variations and Virtual Bundles are two critical elements to leverage when building your Amazon catalog and optimizing your PDPs (product detail pages); however, they’re
Molly Horstmann
May 9, 2024