Harvest Group is proud to be one of the first Sam’s Club MAP Partners to integrate Sponsored Video capabilities to serve Search onsite, in-app, and
Retail Media On The Rise The rise of digital advertising is stunning – Walmart Connect posted 41% growth versus last year in the 4th quarter.
What is Paid Search on Target.com? Target.com has become an integral part of the Target shopping experience. Every day, thousands of customers leverage Target’s website
Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had
Walmart Connect has made a few changes to their advertising options that Suppliers should be aware of to optimize advertising efforts on the platform. In
Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for advertising items on Walmart.com, to be activated via Walmart Platform
Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for brands across retailers as consumers have significantly shifted shopping and product
So you’re thinking about your Target digital strategy, right? It’s a great time to start the conversation – in 2020, Target saw a 235% increase in
What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more manual with less
Harvest Group recently hosted a webinar to address trending topics all suppliers should be informed of when doing omnichannel business at Walmart. Mark Stamps, VP of Digital at Harvest Group, and