February 24, 2021
Brands Could Face Challenging Walmart Comps in 2021
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have…
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February 17, 2021
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart…
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February 10, 2021
4 Tips for Navigating Walmart Connect Sponsored Advertising
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision…
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January 27, 2021
Walmart’s New SQEP Program: 3 Things for Suppliers to Know
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers…
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November 11, 2020
3 Ways to Build Brand Content on Walmart.com
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence,…
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November 3, 2020
What’s New at Kroger?
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced…
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September 23, 2020
Customer Success Story: Achieving and Maintaining a 77% Increase in Sales during the Pandemic
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables…
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September 21, 2020
How Brands Can Win Over Gen Z
The Future is Gen Z Generation Z is prepping for the real world. They are ready…
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August 27, 2020
Effective Ways to Manage Your Walmart Supply Plan During COVID-19
2020 has been the year of adaptation for CPG brands managing sales spikes and increased omnichannel sales due to changing…
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March 19, 2020
Case Studies: Our First Walmart Sponsored Ad Campaigns with Kenshoo
The new platform available for Walmart Sponsored Ads has been really exciting to navigate through…
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