Learning a Lesson in Transparency I believe that the new currency is transparency built with authenticity. Early on in my career, I was given a
Early Supply Chain Impacts in 2022 A supply chain trifecta is happening in retail with the turn of the new year with supply chain disruptions
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more manual with less
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision to invest heavily in growing our ads management services through
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers are now responsible for Purchase Order (PO) Accuracy defects incurred and
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced a tremendous earnings report, top-line sales, and a recent overhaul to their
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
The Future is Gen Z Generation Z is prepping for the real world. They are ready for new opportunities, new ideas, new lifestyles, and new products. Generational differences
2020 has been the year of adaptation for CPG brands managing sales spikes and increased omnichannel sales due to changing shopping habits during the pandemic. As a result, many suppliers are
The new platform available for Walmart Sponsored Ads has been really exciting to navigate through our partnership with Kenshoo. It’s one thing to talk about what
Walmart’s Digital Marketing Self-Serve Ad Platform and Strategic Partners 2019 was a year of massive change in digital marketing for Walmart.com advertisers as the retailer
Service-Based Company Mission Our mission at Harvest Group is to glorify God by serving our clients and people with a passion for growth. “Servant leadership”
Walmart is further optimizing the Online Grocery shopping experience by syncing your Walmart account with Google Home and Siri. Introducing: Walmart Voice Order. This new