An Interview with Senior Digital Advertising Manager Ashley Deats The convergence of social media and commerce has transformed how brands connect with consumers. Drawing from
As part of our continued commitment to delivering comprehensive commerce and media solutions for clients, Harvest Group is excited to announce our expansion into TikTok
Harvest Group is proud to announce the acquisition of Bold Strategies, Inc. (BOLD), an eCommerce, shopper marketing, and creative services firm. BOLD, recognized twice on
Harvest Group is proud to announce the addition of Google Paid Search to our media and digital commerce capabilities to provide a holistic performance media
In today’s rapidly evolving retail landscape, success demands expertise, innovation, and strategic partnerships. As leaders in the retail media space, we’re excited to announce our
Harvest Group is excited to announce our strategic partnership with Stackline, a retail intelligence and software company. This collaboration gives us access to Stackline’s data
Harvest Group is excited to announce the expansion of our digital commerce services to include social media advertising for clients looking to grow their eCommerce
Walmart Digital Landscapes Announced Beta Launch in Walmart Scintilla Platform Walmart Data Ventures announced a beta launch of “Digital Landscapes” on June 5th as a
Harvest Group is proud to be one of the first Sam’s Club MAP Partners to integrate Sponsored Video capabilities to serve Search onsite, in-app, and
Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With
Amazon Product Detail Pages (PDPs), also referred to as an Amazon product listing, serve as your product showroom—the content and layout reflect the experience that
Announcing Harvest Group as a Premium Partner offering Target Product Ads by Roundel Harvest Group is proud to be the newest Target Product Ads Premium
Who should own retail media responsibilities and budgets — Marketing or Sales? The most forward-thinking brands realize that there is no easy answer to this
Over the last few years, Harvest Group has made significant investments in the people and technology needed to continue to lead and grow our clients’
In a recent webinar hosted by Conversations on Retail, Mark Stamps, VP of Digital Commerce at Harvest Group, and Russ Dieringer, Founder & CEO of
Written by Katie Russell, Content Team Lead, Harvest Group We’ve all heard the saying that a picture is worth a thousand words, and in the
Written by Greg Billingsley, VP of Technology & Development, Harvest Group Our team had a great experience at the Shoptalk 2023 event in Las Vegas
Amazon Prime Day 2022 is quickly approaching, taking place for 2 days, July 12-13. As shoppers make their lists for long-awaited deals, our Amazon team
What is Paid Search on Target.com? Target.com has become an integral part of the Target shopping experience. Every day, thousands of customers leverage Target’s website
Is Your Amazon Agency Growing with You at Scale? Five years ago, Amazon was likely not in the top five largest accounts for a lot
Why did Walmart Connect Move to a Second-Price Auction? Yesterday Walmart implemented their advanced second-price auction model for Walmart Sponsored Products and Search Brand Amplifier advertising. Walmart Connect’s advertising