Category: Digital Commerce

Digital Commerce

3 Tips for Navigating Walmart’s Second-Price Auction

Why did Walmart Connect Move to a Second-Price Auction? Yesterday Walmart implemented their advanced second-price auction model for Walmart Sponsored Products and Search Brand Amplifier advertising. Walmart Connect’s advertising

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Digital Commerce

Walmart Connect Search-Relevancy Changes

Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had

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