Target has made announcements of expectations and initiatives the retailer is prioritizing. In order to get more time in front of your Target Buyer, it will be
We recently hosted a panel webinar covering the latest grocery trends we are seeing in the market. Find some of the insights from the webinar
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss
So you’re thinking about your Target digital strategy, right? It’s a great time to start the conversation – in 2020, Target saw a 235% increase in
How long would it take you to solve a Rubik’s Cube? When many of us pick one up, we see a jumbled mess of color.
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more
It’s a normal Monday morning. Fresh cup of coffee in hand, you fire up your computer and casually check last week’s sales results. WHAT. THE. COMP. How am I
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more manual with less
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision to invest heavily in growing our ads management services through
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers are now responsible for Purchase Order (PO) Accuracy defects incurred and
In order to effectively advertise online, brands must be aware of the consumer shopping climate and behaviors within a specific season. Pandemic shopping trends have stretched into “the new normal” for retailers
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced a tremendous earnings report, top-line sales, and a recent overhaul to their
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
What’s New for Retailers, Shoppers, and Suppliers for the 2020 Holiday Season? Shopping has already looked different these past six months or so, and that
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
The Future is Gen Z Generation Z is prepping for the real world. They are ready for new opportunities, new ideas, new lifestyles, and new products. Generational differences
Walmart’s new OTIF requirements were implemented for suppliers starting September 15th, calling for agility and adaptation for suppliers. Is your brand ready for the new updates? What’s Happening with the new
2020 has been the year of adaptation for CPG brands managing sales spikes and increased omnichannel sales due to changing shopping habits during the pandemic. As a result, many suppliers are