Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
The Future is Gen Z Generation Z is prepping for the real world. They are ready for new opportunities, new ideas, new lifestyles, and new products. Generational differences
Walmart’s new OTIF requirements were implemented for suppliers starting September 15th, calling for agility and adaptation for suppliers. Is your brand ready for the new updates? What’s Happening with the new
2020 has been the year of adaptation for CPG brands managing sales spikes and increased omnichannel sales due to changing shopping habits during the pandemic. As a result, many suppliers are
It’s That Time of the Year Again The phrase “back to school” takes on an entirely new meaning this time around.. Whether it’s in-person, virtual,
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting
Part of our Client Growth Model involves aligning on goals our clients want to meet each quarter. For one of our clients, their goal was
A quick update on Online Grocery’s rebrand to Online Pickup & Delivery From Online Grocery to Online Pickup & Delivery Walmart Online Pickup & Delivery
Walmart’s app merge to combine the Online Grocery app (orange) with the Walmart.com (blue) app to increase the omnichannel experience for customers and simplify shopping
Shelter-in-place and self-quarantining measures during the COVID-19 pandemic are facilitating shopping behaviors that people might have been otherwise slower to adopt. As a result, people
Optimizing your Walmart content for your product listings is more important now than ever. Consumer shopping habits continue to shift to online and the volume
Harvest Group recently hosted a webinar to address trending topics all suppliers should be informed of when doing omnichannel business at Walmart. Mark Stamps, VP of Digital at Harvest Group, and
Walmart’s Digital Marketing Self-Serve Ad Platform and Strategic Partners 2019 was a year of massive change in digital marketing for Walmart.com advertisers as the retailer
Walmart is further optimizing the Online Grocery shopping experience by syncing your Walmart account with Google Home and Siri. Introducing: Walmart Voice Order. This new