The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more manual with less
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision to invest heavily in growing our ads management services through
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers are now responsible for Purchase Order (PO) Accuracy defects incurred and
In order to effectively advertise online, brands must be aware of the consumer shopping climate and behaviors within a specific season. Pandemic shopping trends have stretched into “the new normal” for retailers
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced a tremendous earnings report, top-line sales, and a recent overhaul to their
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
What’s New for Retailers, Shoppers, and Suppliers for the 2020 Holiday Season? Shopping has already looked different these past six months or so, and that
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
The Future is Gen Z Generation Z is prepping for the real world. They are ready for new opportunities, new ideas, new lifestyles, and new products. Generational differences
Walmart’s new OTIF requirements were implemented for suppliers starting September 15th, calling for agility and adaptation for suppliers. Is your brand ready for the new updates? What’s Happening with the new
2020 has been the year of adaptation for CPG brands managing sales spikes and increased omnichannel sales due to changing shopping habits during the pandemic. As a result, many suppliers are
It’s That Time of the Year Again The phrase “back to school” takes on an entirely new meaning this time around.. Whether it’s in-person, virtual,
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting
Part of our Client Growth Model involves aligning on goals our clients want to meet each quarter. For one of our clients, their goal was
An Omnichannel Client Success Story After digging into a Weekly POS Report for one of our clients, their Walmart Pickup and Delivery performance jumped off
Recently I spoke on a webinar panel along with some other local NWA business leaders about navigating COVID-19 as a working mom…
A quick update on Online Grocery’s rebrand to Online Pickup & Delivery From Online Grocery to Online Pickup & Delivery Walmart Online Pickup & Delivery
When we started Harvest Group at a kitchen table nearly 14 years ago, we were sure of the white space we wanted to fill in
Last week we published a statement condemning racism and stand with our Black teammates, friends, and neighbors as we seek racial reconciliation and unity. Words
Harvest Group was honored to be included in the Inc’s list of Best Workplaces in 2020 alongside fellow Arkansas companies Entegrity and CapSpire. The award