February 24, 2021
Brands Could Face Challenging Walmart Comps in 2021
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have…
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February 17, 2021
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart…
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February 10, 2021
4 Tips for Navigating Walmart Connect Sponsored Advertising
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision…
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January 27, 2021
Walmart’s New SQEP Program: 3 Things for Suppliers to Know
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers…
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December 15, 2020
3 Shopper Insights for Improving 2021 Omnichannel Sales
In order to effectively advertise online, brands must be aware of the consumer shopping climate and behaviors within…
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November 11, 2020
3 Ways to Build Brand Content on Walmart.com
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence,…
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November 3, 2020
What’s New at Kroger?
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced…
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October 21, 2020
A Recap of Prime Day 2020
A Prime Day Unlike Ever Before Amazon's Prime Day 2020 was a bit different as…
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October 1, 2020
How Suppliers Can Adapt to the 2020 Holiday Season
What’s New for Retailers, Shoppers, and Suppliers for the 2020 Holiday Season? Shopping has already…
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September 23, 2020
Customer Success Story: Achieving and Maintaining a 77% Increase in Sales during the Pandemic
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables…
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