
15 Years of Harvest Group – A Reflection on the Journey
Harvest Group recenty reached the 15-year milestone as a company. As I was reflecting on my journey, I found myself thinking of the mistakes made, victories won, and

Harvest Group recenty reached the 15-year milestone as a company. As I was reflecting on my journey, I found myself thinking of the mistakes made, victories won, and

This month Walmart launched a new omni-platform on Walmart.com that is now live with 100% of their customers. The new experience merges traffic shopping the

Kroger posted record earnings for Q2 2021 this week. Download our recap of the earnings call and report with unique Harvest Group takeaways for Suppliers.

Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for advertising items on Walmart.com, to be activated via Walmart Platform

Walmart and Target both posted record earnings for Q2 2021 this week. Download our recap of both earnings calls and reports with unique Harvest Group

Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for brands across retailers as consumers have significantly shifted shopping and product

Target will begin rolling out its Ulta “shop-in-shop” remodels this month, with up to 100 stores this year and 800 total planned in the years ahead. While only 5% of stores

Target has made announcements of expectations and initiatives the retailer is prioritizing. In order to get more time in front of your Target Buyer, it will be

Back to School (BTS) is expected to be strong this year for Suppliers as the first big shopping event since the COVID-19 pandemic started – and certainly relative to the

2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way

We recently hosted a panel webinar covering the latest grocery trends we are seeing in the market. Find some of the insights from the webinar

Harvest Group Values Awards Every year we pause as a company to reflect and give thanks for the past year. We gather, eat, drink, reflect

After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss

So you’re thinking about your Target digital strategy, right? It’s a great time to start the conversation – in 2020, Target saw a 235% increase in

How long would it take you to solve a Rubik’s Cube? When many of us pick one up, we see a jumbled mess of color.

What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.

APRIL 7, 2021 — Harvest Group has acquired TreeHouse Sales & Solutions, a boutique brokerage serving Walmart and Sam’s Club, based in Rogers, AR. TreeHouse was founded by Paul and Shana Olinger

The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more

It’s a normal Monday morning. Fresh cup of coffee in hand, you fire up your computer and casually check last week’s sales results. WHAT. THE. COMP. How am I

What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the

The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging