Business
2021 Amazon Prime Days Recap
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way
Emalie Cockrell
June 28, 2021
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Omnichannel Sales
Grocery Trends Report
We recently hosted a panel webinar covering the latest grocery trends we are seeing in the market. Find some of the insights from the webinar
Rachel Majors
June 3, 2021
Culture
Harvest Values Awards
Harvest Group Values Awards Every year we pause as a company to reflect and give thanks for the past year. We gather, eat, drink, reflect
Rachel Majors
May 20, 2021
Digital Commerce
Walmart Grocery Update – Looking Past Q1 2021
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss
Bethany Freeman
May 4, 2021
Omnichannel Sales
3 Tips for Your Target Digital Strategy
So you’re thinking about your Target digital strategy, right? It’s a great time to start the conversation – in 2020, Target saw a 235% increase in
Beth Voronyak
May 3, 2021
Omnichannel Sales
Solving Your Brand’s Retail Rubik’s Cube
How long would it take you to solve a Rubik’s Cube? When many of us pick one up, we see a jumbled mess of color.
Ross Cully
April 27, 2021
Digital Commerce
Better Ads Management with Harvest Group, A Walmart Platform Partner
What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.
Rachel Majors
April 13, 2021
Uncategorized
Harvest Group Acquires Retail Agency, TreeHouse Sales & Solutions
APRIL 7, 2021 — Harvest Group has acquired TreeHouse Sales & Solutions, a boutique brokerage serving Walmart and Sam’s Club, based in Rogers, AR. TreeHouse was founded by Paul and Shana Olinger
Rachel Majors
April 7, 2021
Omnichannel Sales
Harvest Group’s “Quick Start” Guide to Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more
Taylor Burkhalter
March 24, 2021
Retail
What the Comp is Going on with Your Retail Sales?
It’s a normal Monday morning. Fresh cup of coffee in hand, you fire up your computer and casually check last week’s sales results. WHAT. THE. COMP. How am I
Josh Richardson
March 11, 2021
Business
8 Content Best Practices for Walmart.com
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
Rachel Majors
March 10, 2021
Business
Brands Could Face Challenging Walmart Comps in 2021
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
Rachel Majors
February 24, 2021
Business
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart advertising strategies. As the platform becomes more manual with less
Taylor Burkhalter
February 17, 2021
Business
4 Tips for Navigating Walmart Connect Sponsored Advertising
The massive growth of Walmart’s advertising ecosystem, most recently with Walmart Connect, has affirmed Harvest Group’s decision to invest heavily in growing our ads management services through
Taylor Burkhalter
February 10, 2021
Business
Walmart’s New SQEP Program: 3 Things for Suppliers to Know
Brief Summary The first rollout of the Walmart SQEP program started February 1, 2021. As of this date, suppliers are now responsible for Purchase Order (PO) Accuracy defects incurred and
Caitlin Kraning
January 27, 2021
Omnichannel Sales
3 Shopper Insights for Improving 2021 Omnichannel Sales
In order to effectively advertise online, brands must be aware of the consumer shopping climate and behaviors within a specific season. Pandemic shopping trends have stretched into “the new normal” for retailers
Mark Stamps
December 15, 2020
Business
3 Ways to Build Brand Content on Walmart.com
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
Katie Russell
November 11, 2020
Business
What’s New at Kroger?
The Main Takeaways of Kroger’s Changes There are big things happening for Kroger right now. After they experienced a tremendous earnings report, top-line sales, and a recent overhaul to their
Nick Spicher
November 3, 2020
Digital Commerce
A Recap of Prime Day 2020
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
Rachel Majors
October 21, 2020
Omnichannel Sales
How Suppliers Can Adapt to the 2020 Holiday Season
What’s New for Retailers, Shoppers, and Suppliers for the 2020 Holiday Season? Shopping has already looked different these past six months or so, and that
Tripp Cashion
October 1, 2020
Business
Customer Success Story: Achieving and Maintaining a 77% Increase in Sales during the Pandemic
Managing Exponential Sales Lift During the Pandemic A Harvest Group client in a key consumables category experienced a sudden demand increase due to COVID-19. With the
Mike Harvey
September 23, 2020