A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting
Part of our Client Growth Model involves aligning on goals our clients want to meet each quarter. For one of our clients, their goal was
An Omnichannel Client Success Story After digging into a Weekly POS Report for one of our clients, their Walmart Pickup and Delivery performance jumped off
Walmart’s app merge to combine the Online Grocery app (orange) with the Walmart.com (blue) app to increase the omnichannel experience for customers and simplify shopping
Shelter-in-place and self-quarantining measures during the COVID-19 pandemic are facilitating shopping behaviors that people might have been otherwise slower to adopt. As a result, people
Optimizing your Walmart content for your product listings is more important now than ever. Consumer shopping habits continue to shift to online and the volume
Harvest Group recently hosted a webinar to help suppliers learn how to manage omnichannel product availability within the unique challenges of the COVID-19 outbreak. Michael Turner, Team Lead of Digital Innovation at Harvest
Harvest Group recently hosted a webinar to address trending topics all suppliers should be informed of when doing omnichannel business at Walmart. Mark Stamps, VP of Digital at Harvest Group, and
The new platform available for Walmart Sponsored Ads has been really exciting to navigate through our partnership with Kenshoo. It’s one thing to talk about what
Walmart Media Group (WMG) has made significant updates to their Sponsored Ads platform and offerings for brand partners in 2020. We’re celebrating the changes at Harvest
Walmart’s Digital Marketing Self-Serve Ad Platform and Strategic Partners 2019 was a year of massive change in digital marketing for Walmart.com advertisers as the retailer
Walmart is further optimizing the Online Grocery shopping experience by syncing your Walmart account with Google Home and Siri. Introducing: Walmart Voice Order. This new
Walmart is pushing suppliers to build out item pages including dynamic rich media, beyond just written content and images. Suppliers can request a content scorecard
Here at Harvest Group, our approach to content creation is characterized by a combination of people and technology working together. We are not just a
In the past 5 years we’ve witnessed a dramatic shift in the retail landscape. Traditional brick and mortar has been crashing into what has been