Amazon
Is Your Amazon Agency Growing with You at Scale?
Is Your Amazon Agency Growing with You at Scale? Five years ago, Amazon was likely not in the top five largest accounts for a lot
Wyatt Sosey
June 15, 2022
Category: Digital Commerce
Digital Commerce
3 Tips for Navigating Walmart’s Second-Price Auction
Why did Walmart Connect Move to a Second-Price Auction? Yesterday Walmart implemented their advanced second-price auction model for Walmart Sponsored Products and Search Brand Amplifier advertising. Walmart Connect’s advertising
Taylor Burkhalter
June 7, 2022
Digital Commerce
Walmart Rich Media – Video & 360-Spin Images are Live on Walmart.com
At the beginning of May 2022, videos and 360-spin images began appearing on Walmart item pages. Videos show in the second spot of the image
Katie Russell
May 16, 2022
Digital Commerce
Walmart Connect Search-Relevancy Changes
Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had
Taylor Burkhalter
May 10, 2022
Digital Commerce
Kroger.com Content Best Practices Guide
Ready to increase your search rank on Kroger.com? Our team of content experts put together a list of 7 best practices for product listings on Kroger.com. Download
Katie Russell
March 28, 2022
Digital Commerce
Walmart Rich Media – Video & 360-Spin Returning to Walmart.com
What’s the News? Walmart Rich Media is Coming Back! Walmart recently announced that at the end of February 2022 Walmart.com will once again support Rich
Katie Russell
February 16, 2022
Amazon
FBA Increases in 2022 – What Amazon Sellers Need to Know
FBA Sellers, the most wonderful time of the year is fast approaching! No, we aren’t talking about Christmas. We are talking about Amazon’s annual tradition of upping its FBA (Fulfillment
Michael Turner
December 15, 2021
Digital Commerce
Target.com Content Best Practices Guide
Are you ready to establish or optimize your brand’s presence on Target.com? Our Content Team has created a great resource to cover the 9 top
Rachel Majors
November 3, 2021
Digital Commerce
Amazon Fresh is an Underrated Opportunity for Suppliers
Food is a Big Opportunity at Amazon with Amazon Fresh While it’s no secret that Amazon dominates the US eCommerce market with 40% market share (eMarketer), there is conflicting
Wyatt Sosey
October 29, 2021
Digital Commerce
“Learning Target.com: Search Activation” Webinar Recording: CitrusAd x Harvest Group
We recently hosted a webinar with CitrusAd, “Learning Target.com: Search Activation”. You can get access to the full recording by filling out the form below.
Rachel Majors
October 25, 2021
Digital Commerce
New Walmart.com Site Merges .com and OPD for Suppliers
This month Walmart launched a new omni-platform on Walmart.com that is now live with 100% of their customers. The new experience merges traffic shopping the
Emalie Cockrell
September 18, 2021
Digital Commerce
Walmart Search Brand Amplifiers – Impact for Suppliers
Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for advertising items on Walmart.com, to be activated via Walmart Platform
Mark Stamps
August 26, 2021
Digital Commerce
Planning Your KPM Spend Based on Strategy, Not Dollars
Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for brands across retailers as consumers have significantly shifted shopping and product
Nick Spicher
August 18, 2021
Business
2021 Amazon Prime Days Recap
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way
Emalie Cockrell
June 28, 2021
Digital Commerce
Walmart Grocery Update – Looking Past Q1 2021
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss
Bethany Freeman
May 4, 2021
Digital Commerce
Better Ads Management with Harvest Group, A Walmart Platform Partner
What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.
Maddi Heise
April 13, 2021
Business
8 Content Best Practices for Walmart.com
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
Maddi Heise
March 10, 2021
Business
Brands Could Face Challenging Walmart Comps in 2021
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
Maddi Heise
February 24, 2021
Business
3 Ways to Build Brand Content on Walmart.com
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
Katie Russell
November 11, 2020
Digital Commerce
A Recap of Prime Day 2020
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
Maddi Heise
October 21, 2020
Digital Commerce
Executive Changes at Kroger and the Impact for Suppliers
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting
Nick Spicher
August 4, 2020