
Is Your Amazon Agency Growing with You at Scale?
Is Your Amazon Agency Growing with You at Scale? Five years ago, Amazon was likely not in the top five largest accounts for a lot
Is Your Amazon Agency Growing with You at Scale? Five years ago, Amazon was likely not in the top five largest accounts for a lot
Why did Walmart Connect Move to a Second-Price Auction? Yesterday Walmart implemented their advanced second-price auction model for Walmart Sponsored Products and Search Brand Amplifier advertising. Walmart Connect’s advertising
At the beginning of May 2022, videos and 360-spin images began appearing on Walmart item pages. Videos show in the second spot of the image
Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had
Ready to increase your search rank on Kroger.com? Our team of content experts put together a list of 7 best practices for product listings on Kroger.com. Download
What’s the News? Walmart Rich Media is Coming Back! Walmart recently announced that at the end of February 2022 Walmart.com will once again support Rich
FBA Sellers, the most wonderful time of the year is fast approaching! No, we aren’t talking about Christmas. We are talking about Amazon’s annual tradition of upping its FBA (Fulfillment
Are you ready to establish or optimize your brand’s presence on Target.com? Our Content Team has created a great resource to cover the 9 top
Food is a Big Opportunity at Amazon with Amazon Fresh While it’s no secret that Amazon dominates the US eCommerce market with 40% market share (eMarketer), there is conflicting
We recently hosted a webinar with CitrusAd, “Learning Target.com: Search Activation”. You can get access to the full recording by filling out the form below.
This month Walmart launched a new omni-platform on Walmart.com that is now live with 100% of their customers. The new experience merges traffic shopping the
Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for advertising items on Walmart.com, to be activated via Walmart Platform
Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for brands across retailers as consumers have significantly shifted shopping and product
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss
What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting