August 26, 2021
Walmart Search Brand Amplifiers – Impact for Suppliers
Today Walmart announced the availability of Search Brand Amplifiers (SBAs) a premium placement module for…
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August 18, 2021
Planning Your KPM Spend Based on Strategy, Not Dollars
Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for…
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June 28, 2021
2021 Amazon Prime Days Recap
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the…
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May 4, 2021
Walmart Grocery Update – Looking Past Q1 2021
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like…
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May 3, 2021
3 Tips for Your Target Digital Strategy
So you're thinking about your Target digital strategy, right? It's a great time to start…
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April 13, 2021
Better Ads Management with Harvest Group, A Walmart Platform Partner
What Does it Mean to be a Walmart Platform Partner? For a little over a…
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March 24, 2021
Harvest Group’s “Quick Start” Guide to Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly…
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March 10, 2021
8 Content Best Practices for Walmart.com
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking…
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February 24, 2021
Brands Could Face Challenging Walmart Comps in 2021
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have…
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February 17, 2021
The Top 4 Mistakes Suppliers Make with Walmart Advertising
The changes announced by Walmart Connect (formerly Walmart Media Group) are pushing suppliers to significantly reconsider their Walmart…
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