Category: Digital Commerce

Digital Commerce

3 Tips for Navigating Walmart’s Second-Price Auction

Why did Walmart Connect Move to a Second-Price Auction? Yesterday Walmart implemented their advanced second-price auction model for Walmart Sponsored Products and Search Brand Amplifier advertising. Walmart Connect’s advertising

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Digital Commerce

Walmart Connect Search-Relevancy Changes

Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had

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Business

2021 Amazon Prime Days Recap

2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way

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Digital Commerce

A Recap of Prime Day 2020

A Prime Day Unlike Ever Before  Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved

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