Think Strategy Before Spending It’s no surprise that Digital Advertising is growing in importance for brands across retailers as consumers have significantly shifted shopping and product
2021 marks the 7th iteration of Amazon’s Prime Day sale, originally begun in 2015 to celebrate the company’s 20th year of operation. The sale has come a long way
After last year, Walmart Grocery is working to regain share after losing some rank to retailers like Kroger and Albertson’s. A Bloomberg article offers an explanation, “The share loss
What Does it Mean to be a Walmart Platform Partner? For a little over a month, Harvest Group has been a proud Walmart Platform Partner.
What Will You Find in Our Walmart.com Content Best Practices Guide? Is your brand looking to establish its presence on Walmart.com? If so, you’re in the
The Effect of Increased Online Sales With the presence of COVID-19, Walmart Online Pickup and Delivery (OPD) and digital sales have skyrocketed as consumer shopping habits changed drastically, leading to challenging
What Should Brands Focus on in Terms of Content on Walmart.com? Creating a strong digital presence, including brand content on Walmart.com, is essential to growing your brand
A Prime Day Unlike Ever Before Amazon’s Prime Day 2020 was a bit different as with most events occurring this year. The event was moved
Kroger’s Executive Restructuring The recently announced executive changes at Kroger imply new priorities for its suppliers. As the retail world is constantly shifting and adapting
Part of our Client Growth Model involves aligning on goals our clients want to meet each quarter. For one of our clients, their goal was
An Omnichannel Client Success Story After digging into a Weekly POS Report for one of our clients, their Walmart Pickup and Delivery performance jumped off
Walmart’s app merge to combine the Online Grocery app (orange) with the Walmart.com (blue) app to increase the omnichannel experience for customers and simplify shopping
Shelter-in-place and self-quarantining measures during the COVID-19 pandemic are facilitating shopping behaviors that people might have been otherwise slower to adopt. As a result, people
Optimizing your Walmart content for your product listings is more important now than ever. Consumer shopping habits continue to shift to online and the volume
Harvest Group recently hosted a webinar to help suppliers learn how to manage omnichannel product availability within the unique challenges of the COVID-19 outbreak. Michael Turner, Team Lead of Digital Innovation at Harvest
Harvest Group recently hosted a webinar to address trending topics all suppliers should be informed of when doing omnichannel business at Walmart. Mark Stamps, VP of Digital at Harvest Group, and
The new platform available for Walmart Sponsored Ads has been really exciting to navigate through our partnership with Kenshoo. It’s one thing to talk about what
Walmart Media Group (WMG) has made significant updates to their Sponsored Ads platform and offerings for brand partners in 2020. We’re celebrating the changes at Harvest
Walmart’s Digital Marketing Self-Serve Ad Platform and Strategic Partners 2019 was a year of massive change in digital marketing for Walmart.com advertisers as the retailer
Walmart is further optimizing the Online Grocery shopping experience by syncing your Walmart account with Google Home and Siri. Introducing: Walmart Voice Order. This new
Walmart is pushing suppliers to build out item pages including dynamic rich media, beyond just written content and images. Suppliers can request a content scorecard